Several personnel decisions were made in Ö3 departments and the management of the Digital Services department
Vienna (OTS) – In order to ensure the continued success of the ORF radio fleet, important personnel decisions were made in the ORF radio management. The ORF audio strategy entails, among other things, a reorganization at Hitradio Ö3, which is why ORF General Director Roland Weißmann has now appointed the following people as department heads (in alphabetical order): Eva Hettegger (Social Media) as well as Verena Jury-Enzi and Petra Kulis-Jesenko ( planning, communication and administration). Albert Malli has been appointed to head the newly created Digital Services Audio department within the Radio Directorate. The new managers will take up their roles on August 1, 2024.
The “Social Media” management is responsible for the planning and production of program-related social media content for Ö3, especially for platforms such as TikTok, Instagram and Facebook.
The “Planning, Communication and Administration” management is responsible for the areas of resource management and rostering, central project control (“Traffic & Continuity”), Ö3 public relations work and operational management at the station (“Ö3 Station Operations”), including administrative specialists (“Ö3 Office Management”).
The “Digital Services Department” manager in the ORF Radio Directorate is responsible for the editorial content of the audio platform ORF Sound, the cross-station coordination of the ORF’s non-linear audio offerings and the editorial product management for all of the ORF’s audio digital offerings.
ORF radio director Ingrid Thurnher: “More than 4.5 million people in Austria tune in to ORF radio every day, and Hitradio Ö3 is responsible for most of the touchpoints with the audience in the ORF family. I am pleased that Ö3 is repositioning itself with a modern structure and a competent and young management team to secure this success. A new staff department headed by Albert Malli, which will assume editorial responsibility for ORF Sound and in which our audio-digital offerings will be further developed across all broadcasters, will optimally position our public audio content in the digital world.”
Ö3 channel manager Michael Pauser: “It gives me great pleasure to work with these extremely committed and creative colleagues on radio in the future. Within a year we have successfully completed a realignment, including a schema adaptation and the introduction of new program highlights such as the ‘Mental Health Festival’ and ‘Kratky sucht das Glück’. With our newly formed management team, we are ideally equipped to continue to maintain our leading position in the Austrian radio market.”
Eva Hettegger, BA (born 1990), studied journalism and media management at the FHWien der WKW. She gained her first radio and multimedia experience at Antenne Salzburg, in the ORF regional studio in Salzburg and at “Die Presse”. Since 2012 she has worked at Ö3, among other things, in the comedy department, in the touchpoint team and in the online editorial team, was project manager responsible for large program campaigns (e.g. Ö3 Christmas Shopping, Ö3 Christmas Miracles), and developed formats such as Ö3- Meeting Point Podcast. She is known from the Ö3-Wecker as a reporter and sometimes co-presenter; behind the scenes she acted as a team leader and the editor responsible for the broadcast at the Ö3-Wecker. In the summer of 2023, she established a successful online-first brand with the “Ö3 concert reporter” and since October, Eva Hettegger has designed and implemented a new social media strategy for Ö3.
Mag. Verena Jury-Enzi (born 1984) studied communication science at the University of Salzburg and has been working at Hitradio Ö3 since 2007. She started as an employee in Ö3 public relations and in the Ö3 touchpoint team (formerly “Ö3 listener service”), where she helped shape the station’s communication. Jury-Enzi also worked as an editor and, as head of the Ö3 news desk, coordinated and designed the content in the Ö3 daily program, on the Ö3 homepage and in the Ö3 social media channels. Since 2022 she has been working as a project manager in the “New Media” area, and since October 2023 as a project manager for the “reorganization process” of Ö3.
Petra Kulis-Jesenko, MSc (born 1978), is a communications expert at Ö3 and has worked for ORF since 1998. She gained her first radio experience in the radio directorate, and in 2007 she took over the management of Ö3 public relations and the Ö3 touchpoint team, where she is responsible for training young radio talent and for community management for all Ö3 channels. In the area of Ö3 public relations, she is responsible for the internal and external communication of projects such as the “Ö3 youth study” or the “Ö3 wonder bag”. She studied “Leadership and Management” at the Danube University Krems with a focus on human resources.
Albert Malli, Bachelor of Philology (born 1965), began his career in 1982 as an ORF editor, reporter and presenter and was director of the legendary Ö3 youth program “Zick-Zack” and producer of “Ö3-Freizeichen” from 1991 to 1995. Malli was station operations manager at Ö3 for many years, headed the “Online & New Media” department and consistently brought hit radio to new platforms: Ö3 podcast, Ö3 visual radio on TV, Ö3 mobile phone apps, Ö3 mailings, Ö3 for smart speakers. Malli has been building Ö3’s social media offerings since 2008. In 1996 and 2022, as a project manager, he led the relocation of Ö3 to the new location, was largely responsible for the successful Ö3 program reform at the start of private radio in Austria and is deputy Ö3 station manager and editorial director of ORF Sound.