The impressive backdrop of Hochfügen in the Zillertal once again provided the backdrop for café+co’s business hike this year. This year, the 14th edition of the business hike led around 250 managers and business people on a hike of around eight kilometers into the Zillertal Alps, which had freshly snowed overnight. Active support in the organization came from the Tyrol Industrial Association, the Schwaz Chamber of Commerce, the Spieljochbahn, the tourism association “First Holiday Region in the Zillertal – Fügen-Kaltenbach” and “CASH – Das Handelsmagazin”. Like every year, this year the charitable idea was the focus. Around 460,000 euros were raised together with the 14th edition. The donations will benefit the “Network Tirol Helps” and the “Zillertalers Help Zillertalers” initiative.
Hiking for a good cause
Since its founding in 2010, economic migration has established itself as a fixture for managers and business representatives. In addition to networking, the main focus is on collecting donations. “The economic hike is not just an impressive natural experience, but an opportunity to do good together. It is inspiring to see how many people are willing to get involved in a good cause and at the same time enjoy the beauty of Tyrol,” says Fritz Kaltenegger, CEO of café+co International Holding. This year’s donations will be handed over to the Tyrolean Governor Anton Mattle in December.
The originally planned route over the four alpine pastures – Lamarkalm, Pfundsalm, Quarteralm and Holzalm – had to be changed at short notice due to the weather. Instead, this year’s hike started after the journey to the Hochfügen valley station in the direction of Kegelalm. The participants mastered 150 meters of altitude over a distance of 8 kilometers and the weather held up. A special highlight was the accompaniment of a traditional cattle drive. Once at the Kegelalm, all hikers were thanked for their participation before the 2024 economic hike ended with a cozy end at the Hochfügen mountain hotel.
Together on the mountain pasture
café+co International Managing Director Fritz Kaltenegger would like to thank the organizer and founder of the economic hike, Herbert Rieser, as well as among supporters of economic migration. Together they were able to welcome representatives from business, politics and sport:
u.a. Alexandra Bosch (Managing Director, MFT Bodyteamwork), Philipp Breitenecker (Marketing Leader, LG Electronics), Stefanie Brix (Alps Residence), Christine Catasta (Chairwoman of the Supervisory Board, BIG), Beatrix Czipetits (Board member, Future Women), Michael Dockal (Managing Director, ZGONC), Ernst Erlebach (Chairman, First Holiday Region in the Zillertal), Ronald Fields (GF Zillertal Tourism), Gerhard Frank (CEO, GEBOL), Joseph Geisler (Deputy Governor of Tyrol), Mario Gerber (Tyrolean Provincial Council), Bernhard Gily (publishing director, medianet), Marco Ginder (Market Corporates, Raiffeisenlandesbank Oberösterreich), Andreas Gnesda (CEO Gnesda Real Estate Consulting), Alexander Gross (Managing Director, Grimex), Walter H. Luckner (Managing Director, Payback Austria), Johannes Haid (Board of Directors, Sparkasse Schwaz AG), Harald Hauke (Board of Directors, ARA), Hartwig Hufnagl (Board Director, ASFINAG), Christina Hummel (Managing Director, Café Hummel), Laura Hummel (Lower Austrian wine queen), Theresa Kaiser (Daffodil Princess), Kiafar Kamran (Managing Director, alps.sens), Brugger Katrin (Member of the Tyrolean state parliament), Michaela Keplinger-Mitterlehner (CMO, Raiffeisenlandesbank Oberösterreich), Leonie Kranitzer (Daffodil Princess), Cornelia Kreutner (moderator), Eugene Lamprecht (Member of the Management Board, Schlumberger), Wolfgang Layr (People’s Bank), Paul Leitenmüller (Managing Director, Opinion Leadersnet), Dominik Mainusch (First Vice President of the Tyrolean State Parliament and Mayor of Fügen), Markus Marek (Managing Director, Kelly), Gerald Matzner-Holsmer (Managing Director, café+co Austria), Richard Mauerlechner (Managing Director, weekend magazine), Alexandra Meissnitzer (presenter & ex-ski racer), Esther Mitterstieler (Director, ORF Landestudio Tirol), Marcus Mizerovsky (Director, ISS Austria), Rainer Newald (General Secretary of the Austrian-American Society), Bernd Nitschmann (Managing Director, NABER Coffee), Bernd Partusek (CEO Partusek Medical GmbH), Marion Pelzel (Brand Director, Estée Lauder), Manfred Pfister (Managing Director, First Holiday Region in the Zillertal), Martina Pletzenauer (CEO, Biologon), Martin Resel (COO, A1), Monica Rintersbacher (Managing Director, Leading Companies Austria), Bernd Rosemeyer (Executive Director, Palantir), Marco Salvatori (Managing Director, NABER Coffee), Markus Sappel (State Director Corporate Customers Bank Austria Tirol), Thomas Schneider (Managing Director, Gottardi & Partner), Helmut Schoba (Managing Director, VGN), Martha Schultz (Vice President, WKO), Heinz, Maximilian and Anna Schultz (Schultz group), Helmut Schober (Managing Director of the News publishing group), Eva Schwarzl (Managing Director, Vienna IT), Helmut Schwarzl (Managing Director, Geberit), Astrid Steharing-Staudinger (CEO, Austria Advertising), Thomas Strachota (Managing Director, Vienna District Gazette), Peter Storm (CEO, EATHAPPY TO GO Österreich), Gerald Unterberger (GGF Unterberger Management Holding), Josef Unterweger (Mayor, Fügenberg), Claudia Walkner (Daffodil Queen), Andreas Weinhold-Maurer (Managing Director, Rainalter), Christian Wörister (Managing Director, KITZSKI), Thomas Zerlauth (Managing Director, regional media Tyrol and Salzburg).
Photos (copyright: café+co/Irene Ascher, reprint: free of charge) for download at:
https://tinyurl.com/Wirtschaftswanderung-2024
About café+co International
café+co is a quality and service leader in the area of vending machine catering and coffee supply in Central and Eastern Europe with currently 10 operating subsidiaries in Austria and seven other countries. The group of companies is primarily concerned with the operation and service of vending machines for hot and cold drinks and snacks as well as espresso machines. In 2023, half a billion servings were consumed at over 60,000 café+co locations. In addition to the fully automated café+co shops in private companies and public institutions, café+co also operates eleven self-service cafés and two café+co corners. The group of companies employs over 2,200 people. More information at www.cafeplusco.com.