Zoomlion accelerates global expansion with localized innovation in Saudi Arabia

RIYADH, Saudi Arabia, Jan. 6, 2025 /PRNewswire/ — Zoomlion Heavy Industry Science & Technology Co., Ltd. (“Zoomlion”, 1157.HK) successfully held a key customer networking and technology adoption event in Riyadh, Saudi Arabia on December 19, showcasing 24 localized innovative products and several smart building solutions. The event highlighted this Zoomlion’s commitment to advance its globalization strategy and strengthen partnerships in the Saudi market.

The event featured 24 products across seven key construction equipment categories, including mobile cranes, tower cranes, concrete, earthmoving equipment, aerial work platforms, industrial vehicles and more. In addition to these innovations, the company introduced three intelligent solutions for mining, nuclear power plants and infrastructure projects, as well as five intelligent core systems.

At the event, Zhan Chunxin, Chairman and CEO of Zoomlion, talked to customers about product quality, service efficiency and spare parts supply. He also visited local construction sites and established close contacts with local customers. His visit reaffirmed the company’s commitment to deepen cooperation and meet the evolving needs of the Saudi market.

Zoomlion has developed its products with precise adaptability to environmental and working conditions to meet local needs. The fully tested and verified products also take into account the control routine of Saudi drivers to improve the operating experience.

Customers expressed their confidence in Zoomlion’s capabilities, with Shawaf, Vice President of SHAWAF Company, highlighting the decades-long partnership as evidence of the mutual trust and shared success of both parties. He explained that the event was a great opportunity to connect with more industry colleagues and he hopes that SHAWAF and Zoomlion can further strengthen their cooperation and achieve mutual success.

Zoomlion has been a major player in the region since entering the Saudi Arabian market in 2006. In 2021, the company established a local subsidiary and developed a comprehensive service network with 16 branches under its “1+11+4” structure. This framework enables comprehensive services, timely technical support and efficient spare parts supply, which enhances the company’s reputation as more reliable Partner in the region Over the years, Zoomlion’s strategic presence has contributed to its sustainable growth and strengthened relationships with its customers.

The Saudi market is a key region for Zoomlion’s global strategy and a crucial platform for local technology development and mutual growth. Through continuous innovation in products and services, Zoomlion aims to provide its customers in Saudi Arabia and surrounding regions with an excellent experience and expand its competitive advantage.

View original content:https://www.prnewswire.com/news-releases/zoomlion-beschleunigt-globale-expansion-mit-lokalisierten-innovationen-in-saudi-arabien-302343358.html

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