Williams Racing and Atlassian announce a new, long-term title partnership that will initiate a new era for the iconic Formula 1 team as Atlassian Williams Racing.
Williams, who shares second place in the list of the most successful teams in Formula 1 history with 114 victories, 9 design championships and 7 driver championships, is now working with Atlassian (NASDAQ: Team), a leading provider of software for team cooperation and productivity With over 300,000 customers worldwide.
This partnership brings together two organizations that are driven by teamwork: Atlassian’s AI-based collaboration software enables teams to plan and pursue their work, coordinate goals and make knowledge usable. Williams has been in the F1 for almost 50 years – the ultimate test for teamwork over a variety of disciplines on the way to sporty success.
As part of the partnership, Atlassian becomes the official title partner, official technology partner and official partner for collaboration software. The multi-year commitment is the largest partnership deal in the 48-year history of Williams and underlines its position as icon of one of the most popular and fastest growing sports in the world. It is another vote of trust for the team’s comeback plan to achieve its transformation and future successes in the World Cup.
With his “System of Work” for technology -driven companies, Atlassian will play an important role in acceleration of this transformation. The “System of Work” is Atlassian’s targeted approach to teamwork. He focuses on the networking of all teams and the benefits of AI in order to improve results and to promote innovation. The introduction of this approach and the Atlassian product range at Williams will release the potential of Atlassian Williams Racing, deepen the collaboration and thus increase the performance on the race track.
As an official title partner, the Atlassian brand will be prominent to the FW47 racing car, which is driven in the Formula 1 season 2025 by Alex Albon and Carlos Sainz-one of the most impressive casts in the field. The racing cars will be unveiled in Silverstone on Friday. The Atlassian brand is also integrated into Grove in all aspects of the team environment both on the route and on Williams headquarters.
The new Atlassian Williams Racing logo revealed today symbolizes this partnership. It combines the identities of Atlassian and Williams Racing by seamlessly combining the two brands and integrating characteristic blue tones from the color palette of both brands.
The FW47 will be presented on Friday with a special, unique paintwork to celebrate the partnership before the official racing design for 2025 is revealed on February 18 at the start of the season of the F1 in the London The O2.
James Vowles, Team Principal, Atlassian Williams Racing: “I am pleased to welcome Atlassian in Formula 1 and to win over our evolution to Atlassian Williams Racing. Winning a title partnership in this size and meaning is a memorable day in the glorious history of our team and an important milestone in our comeback -Transformation. Organization improved our values and ambitions perfectly, and I am excited to see what we can achieve together. “
Mike Cannon-Brookes, CEO, Atlassian: “Formula 1 is the ultimate team sport. Here engineers, developers, commercial teams, box crews and countless others work together in real time at an incredible speed to win a place on the podium. Atlassian shares Williams’ deep conviction that teamwork is We know that great teams can achieve things that would be impossible.
“As one of the first global technology companies from Australia, we understand what it is like to have passion, drive and belief in building something great. This team went through remarkable transformation, and I believe that Atlassian Williams Racing all the basics for one has a new golden era. “
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About Atlassian:
Atlassian is a leading worldwide provider of developer tools for agile project management. At the center of the applications are teams and their potential. Over 300,000 companies worldwide use Atlassian tools, including General Motors, Walmart Labs, Bank of America Merill Lynch, Lyft, Verizon, Spotify and NASA. They enable their teams to work optimally through the software, which they support in project management, the creation of content, service management or sharing expertise. Further information on tools such as Jira, Confluence, Trello, Bitbucket, Opsgenie, Jira Service Desk and Jira Align https://atlassian.com.