If you want to bind in the long term, you have to understand how intuitive usability and exciting experiences make brands unforgettable. But this is exactly where many companies fail. On the World Usability Congress It is shown annually which strategies make the difference – and why usability and customer experience are not buzzwords, but growth drivers.
Why experience is more than a nice interface
Superficial design is far from enough. Anyone who believes that user friendliness is only related to a modern look & feel fails to recognize the potential of well -thought -out user experience (UX). Rather, it is about designing products in such a way that they integrate seamlessly into everyday life. John RobierExpert for human-centered strategy and initiator of the WUC, emphasizes: “A good product can be recognized by the fact that it inspires before you even think about it.”
Companies in product development face massive challenges
Product developers: Inside are under immense pressure. Simply making complex innovations is one of the most difficult tasks. Companies that ignore this process or consider UX as subsequent add-on lose relevance in the long term. How successful companies integrate UX into their development processes is imparted by the World Usability Congress by leading industry experts.
Experience management as a way to customer loyalty
The challenge for brands is not only to ensure user -friendliness. Rather, it is about creating unforgettable experiences. Brands such as Apple or Tesla show that users: not only buy a product inside, but an experience. Companies that ignore this risk to disappear in arbitrariness.
That is exactly why plays Experience design (Experience Design) an increasingly central role. The WUC shows how to develop products in such a way that they are intuitive, inspiring, inspiring and efficient using practical case studies.
Future-proof through human-centered strategy
UX is not a one -off improvement, but a strategic process. Companies that want to position themselves sustainably need a well thought-out, long-term human-centered strategy. This not only includes the optimization of existing products, but also the development of new solutions that are designed for the users right from the start: inside.
A company that is based on these principles has a decisive advantage: it remains relevant. At the World Usability Congress, not only proven methods are presented, but also gives insights into upcoming trends and regulatory developments. The EU AccessiBilty Directive from 2025 will be heralded a new era in product development, for example.
Those who do not act now lose the connection
Companies that do not deal with user centering, experience design and usability risk market shares and customer satisfaction. Participation in the World Usability Congress is therefore for decision -makers: Inside from product development, marketing and corporate strategy is not an optional event – but a must to stay at the pulse of the times.
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