Christmas is an important celebration for nine out of ten Austrians, especially for families with children. This was the result of a survey by TQS Research & Consulting, together with the online access panel horizoom, among 1,000 Austrians. According to this, the most important thing at the festival of love is spending time together with the family (87%), as well as good food and sweets: Christmas cookies are important for two thirds (66%), festive meals for 64%, with a strong emphasis on regional cuisine is: Raclette dominates in the West, while Upper Austrians most often mention bratwurst.
Despite the background of Christmas being rooted in the Christian faith, the church plays a minor role: only 14% mention church services (14%) as relevant.
There is restraint when it comes to gifts: a third of those surveyed are spending less this year, half are investing a similar amount to last year, and an average of 50 euros are given per gift.
However, 45% find the Christmas season to be little or not at all relaxing, often due to stress during preparations or emotional strain. A quarter each cited emotional overload and preparations as the cause, while 17 percent cited differences of opinion about gifts or discussions about politics.
Musically polarizing is “Last Christmas” by Wham, which is both the most popular and least popular Christmas song. Other favorites include “Silent Night” and “All I Want for Christmas.”
You can find the survey with all the detailed results here:
http://www.blog.tqs.at/2024/12/14/weihnachten-in-oesterreich/
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