Westwing, Europe’s #1 in Beautiful Living E-Commerce, is involved in the professional tennis for the first time and becomes the official premium partner of two of the most renowned tournaments in Germany: Terra Wortmann Open in Halle and the Hamburg Ladies Open at the traditional Rothenbaum. The aim of the partnership is to increase the brand presence in a high -quality, design -oriented environment and further strengthen their emotional relevance among design lovers.
Westwing brings his passion for design and aesthetics to a new environment – tennis. On site, the brand will present itself with curated experiences that reflect its distinctive style and creative vision. The focus is on a custom-made player bank, designed by Westwing’s in-house design team and inspired by experiences of professional tennis players like Eva Lys. Placed on a branded platform directly on the edge of the field, it symbolizes Westwing’s claim to design and staging.
“By entering the world of professional tennis, we not only strengthen our position as a leading one-stop destination for Premium Home & Living, but also as a lifestyle brand, the Beautiful Living thinks far beyond the home,” says Rik Strubel, CMO from Westwing. “We are happy to bring our brand to a community that shares our passion for style, design and inspiration.”
In both tournaments, Westwing shows up with a 200 square meter brand area in which the current outdoor collection is staged. More than 125,000 visitors can immerse themselves in the stylish Westwing world. The pop-up concept combines the dynamics of tennis sports with the aesthetic handwriting of the brand and makes its design entitlement directly.
In addition to the player bench, the highlights include a tennis ball wall in the “Ocean Wave” design and a mini-maxi museum with design pieces in unusual proportions. Each aspect is aimed at inspiring, arousing emotions and creating curiosity – with the aim of creating new points of contact between sport, interior and lifestyle. This creates a stylish connection between world -class tennis and the design world of Westwing – far beyond the tournament, in the middle of the everyday life of the target group.
Westwing starts a Germany -wide TV campaign for the additional range – developed by the internal creative team under the direction of Ale Ruiz Zorrilla. The campaign runs on Eurosport and other strong -wide broadcasters in parallel with the French Open and the Terra Wortmann Open. The focus is on Eva Lys, currently Germany’s number 1 in women’s tennis. At the Australian Open – the first Grand Slam of the Year – she was the first female “Lucky Loser” to reach the round of 16. With her fresh charisma, she convinces and away from the course and embodies the aesthetic claim to style, performance and individuality, which shapes Westwing as well as the new generation.
“Tennis takes me around the world – but my home is the place where I am pollning new energy. It is my retreat and my source of inspiration,” said Eva Lys. “That is why the partnership with Westwing feels natural. The passion for individual, beautiful design reflects exactly the personality and dedication that I also live on the pitch. I am proud to be part of a cooperation that gives tennis sports new, stylish impulses.”
With this partnership, Westwing takes a consistent step in the further development of the brand: from the interior specialist to the lifestyle brand with a cultural radiance. Market analyzes show a high affinity between tennis fans and the Westwing community – a strong signal for the strategic potential of this cooperation.