For the first time, tourism in Nuremberg in 2024 recorded an annual result of over 3.8 million overnight stays, an increase of 8.9 percent compared to the previous year. The development of overnight stays in Nuremberg is still above the trend of Germany -wide tourism, which recorded an increase of 1.9 percent compared to the previous year. The number of tourist arrivals in Nuremberg rose by 9.8 percent to over two million. The bed load also increased slightly and reached 47 percent.
“This recorder result confirms the strong demand for Nuremberg as a travel destination – both nationally and internationally. The city with its diverse sights, a broad hotel landscape and multifaceted culinary delights Leisure and business travelers alike. In addition, 2024 was a very successful trade fair year, which was the high year Nuremberg’s importance underlines as a exhibition location and contributed significantly to the positive development Has, “said Yvonne Coulin, managing director of the Congress and Tourism Center Nuremberg (CTZ).
Nuremberg’s economic and science officer Dr. Andrea Heilmaier emphasizes: “Nuremberg’s success as a tourism destination lies in the attractive combination of an internationally renowned, extremely successful exhibition location with a city center, which scores with a rich historical heritage, cultural highlights, a diverse catering scene and attractive retail offers and is excellent by car, with the aircraft with the train and by ship. For me, success factors is the key to Nuremberg’s future tourist success. “
Record months all year round
Every month of 2024, consistently positive growth rates in the overnight stays from home and abroad, both in the strong business months due to the course of the trade, as well as in the classic leisure months. For ten months, new records set up, until January and September the remaining months have reached the highest number of overnight stays since statistics began. July (387,875 overnight stays, plus 7.9 percent) and December (387,682 overnight stays, plus 5.9 percent) were able to show two absolute record numbers. They exceeded the previously overnight -over month July in 2019 (366,151 overnight stays) at 21,724 (July 2024) or 21,531 (December 2024) overnight stays.
Positive developments in the foreign markets
With 66 percent of the entire overnight stays, Germany remains the most important source market: 2,546,618 guests from the home in Nuremberg, an increase of 6.2 percent to the previous year. The overnight stays of foreign guests rose to 1,317,883 million (plus 14.6 percent), of which 899,204 overnight stays (plus 12.3 percent) are eliminated by European countries.
Strong international demand – China back in the top 10
With 172,088 overnight stays (plus 14.8 percent), the United States remains the strongest abroad for Nuremberg, followed by Italy (97,594 overnight stays / plus 23.6 percent) and Austria (82,232 overnight stays / plus 7.5 percent). China recorded the highest growth with 42,667 overnight stays (plus 48.2 percent) and thus returned to the international markets for the first time since Corona pandemic. Poland also developed heavily with 62,511 overnight stays (plus 28.2 percent). Only Great Britain has a small decline (82,187 overnight stays / minus 2.9 percent), which is probably due to the elimination of the British Airways flight connection.
Award for campaign “Nuremberg quarters”
The campaign “Nuremberg quarters – love in the first step” was awarded the 1st place of the ADAC Tourism Prize Bavaria on February 19, 2024. The web app developed by the CTZ invites guests and locals to explore Nuremberg’s old town away from well-known paths and to discover hidden places in six different quarters. With stories, pictures, videos and audios, the app creates an interactive experience, strengthens the networking of actors such as culture, gastronomy and retail and promotes quality of stay. The campaign sets impulses for the development of the city center and strengthens the emotional bond with the city.
Annual campaign “Dining Affairs”
Under the motto “Dining Affairs – the variety of pleasure from Nuremberg’s kitchens”, the CTZ 2024 presented the upscale catering trade in the city. With nine Michelin restaurants and 15 Gault & Millau awards, Nuremberg showed himself to be the center for fine dining. The campaign illuminated regional strengths, such as the products from the Knoblauchsland and Franconian Switzerland, and focused on innovative concepts, such as the “Etz” by Felix Schneider, which was awarded two Michelin stars. Media representatives were provided with extensive content via the newly designed Media Room and were able to experience the culinary diversity on site on three media trips. “Dining Affairs” successfully positioned Nuremberg as a leading fin dining destination in the Dach region.
Outlook 2025: Music Festival campaign
For 2025, the CTZ is planning a campaign around the music festivals in the city. The focus is on six important festivals that highlight Nuremberg as a music and cultural location. In spring, a hybrid press conference will give the first insight into the campaign, followed by a landing page with information for end customers and a special area for media representatives. The campaign is supplemented by media trips that offer journalists the opportunity to experience and report the festivals on site. The aim is to make the variety of the Nuremberg music scene more visible and to inspire visitors to these special events.