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Stharnig-Staudinger: A third of European mountain holidaymakers: Inside, Austria opted as a travel destination
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Hörl: Cable cars as an attractive asset for the home mountain summer more and more successful
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Grundner: From bike trails to adventure paths-the best Austrian summer mountain railways offer 2025 natural experiences, deceleration and offers for young and old
With a strong tourist potential and an unbroken high demand for nature experiences, Austria advertising (ÖW), the specialist association of the cable cars (Chamber of Commerce Austria) and the quality seal “Best Austrian Summer Bergbahnen” are optimistic about the summer season 2025. A current special evaluation of the summer potential study in Austria advertises: Austria ranks under the interior of vacation: Top destinations. High -quality offers in the regions should further strengthen this trend.
Stharnig-Staudinger: Summer vacation in the mountains is still a European trend
Around 43 million people in the ten European markets analyzed by the ÖW (Austria, Germany, Switzerland, Netherlands, Belgium, Denmark, UK, Italy, Poland and the Czech Republic) are planning a vacation in the mountains this year, a hiking or mountain bike vacation. This corresponds to about a quarter of all summer travelers. Particularly gratifying: Again a third of these European mountain holidaymakers: inside – 13 million people – Austria names the goal of their vacation. In general, Austria in the ten markets surveyed among the top 5 mountain destinations: in Germany and in the Netherlands in 1st place in Germany, Switzerland, Belgium, Denmark and Great Britain.
“The longing for fresh air, majestic panoramas and diverse outdoor activities meets a target group that is younger, more active and more conscious than the average guest. It is particularly relevant that they travel 60 to 80 percent in the preliminary and seasons. are in Austria, ”says Astrid Stharnig-Staudinger, managing director of Austria advertising.
Cable cars as an important key to Austria’s tourist success
Cable cars enable access to alpine natural and experience rooms and, thanks to their infrastructure, contribute significantly to mobility and quality of stay in the regions. At the same time, they are among the innovation strikers in the area of sustainability: whether energy -effective systems, resource -saving construction methods or cooperations with regional partners: inside – the industry is a future fit and responsible.
A strong shoulder within the industry and with tourism organizations is crucial to continue to offer the guests authentic and high -quality mountain experiences in the future and to ensure the competitiveness of the alpine tourism location Austria. “Cable cars are the key to many extraordinary alpine experiences and unique activities in Austria’s mountains. They not only combine the valley and peaks, but also act as central pillars of sustainable tourist mobility all year round,” continues Stahharnig-Staudinger.
Hörl: Offers of the cable cars in summer remain very trendy
For the specialist association of the Austrian cable cars, the summer season becomes an important component within the entire value chain. “We have been observing a positive trend for years, which is inextricably linked to the intensive further development of the range of cable cars,” said specialist association chairman Franz Hörl. In the meantime, the proportion of summer tourism in the total annual turnover is already 15 percent. This not only leads to further attracting the industry as an employer with an increasing number of all -year jobs, but also corresponds to the wishes of the guests. “After all, 40 percent of the guests already state that they choose a different region as a holiday destination in a missing mountain range,” explains Hörl. On the part of the Austrian cable cars, the professionalization and diversification of the offers will continue to continue. “We will continue to position ourselves in the future with quality and a strong focus on the variety of mountain experiences as an attractive enrichment of domestic summer tourism. This contributes significantly to a striking unique position of the destination Austria in the competition of the holiday destinations,” said the specialist association chairman. In addition, the demand for the supply of the cable cars also contributes to strengthening the regional economy – especially with a view to the expenditure of guests for accommodation, gastronomy and local trade in the respective regions and locations.
Grundner: The trend of nature, deceleration and cross -generational offers are trendy
“The demand for real nature experiences and deceleration on the mountain has been unbroken-and our members deliver exactly that: natural experience spaces, creative staging and highest quality standards,” said Kornel Grundner, spokesman for the “Best Austrian Summer Bergbahnen”. The seal of approval stands not only for varied mountain experiences and family friendliness, but also for a deeply anchored understanding of sustainability.
“Guests can look forward to new bike trails, extended water worlds or adventure routes in 2025, connect the generations and make the mountain experienced all year round. Our mountain railways have long been more than one means of transport-but active part of the alpine summer mountain experiences of our guests, which are also increasingly coming back during the season. Sustainability is part of our DNA Sustainable mobility with the Ö Klimaticket or the summit charta for more mindfulness on the mountain, we take responsibility for our mountains-together with our guests, ”said Grundner.
About the seal of approval “Best Austrian Summer Bergbahnen”
The seal of approval Best Austrian summer mountain railways is a quality initiative of the specialist association of the cable cars in the Austria Chamber of Commerce. It stands for tested offer quality, innovative diversity of experience and sustainable regional development.
82 member companies with 100 themed mountains meet at least 100 strictly tested quality criteria. The certification takes place in five worlds of experience – Adventure, family, panorama & nature experience, enjoyment and art & culture – and is renewed every three years. The member companies guarantee varied experiences on the mountain and enjoy the guests a high priority in the holiday decision.
About the study “Mountain vacation in summer”
The “Bergurlaub in Summer” study was commissioned by Austria and provides valuable knowledge about target groups, trends and potential in alpine summer tourism. It is available to all partners: inside the industry free of charge.
More information and the possibility of ordering can be found here: Mountain vacation in summer