“Today” is reorganizing the commercial publishing leadership with product expansion

With bundled expertise in sales, creative concept development and operational implementation, the company’s diverse media products – including “Today”“Heute.at”, “Gesundheitstrends.com” and “Newsflix” – in the form of content marketing and cross-media campaigns optimally tailored to the requirements of the advertising market.

Expansion of the existing product range

The expansion of the product range in the media network around the brand “Today” not only creates new reach and potential, but also increases the personnel requirements for the commercial publishing department.

The existing technical and personnel capabilities of the department and the media company – from the content managers, to the video team, to the modern TV studio and video technology – are experiencing further growth. On this foundation, innovative content marketing campaigns are being created under new management, which use both the reach of the media company and the expertise in SEO and performance marketing to achieve optimal results.

Leaders with big visions

“Content marketing has been on everyone’s lips for a long time. The ability to run native campaigns from a single source across multiple media is unparalleled in the Austrian media market,” says Johannes Mantl, Head of Operations for the department. With his know-how from project and coordination management at the Styria Media Group, he has been leading the department’s operational agendas since May of this year.

Since June sets “Today” to Semi Mujic in the sales management of Commercial Publishing. The experienced media professional, who worked at ORF Enterprise, among others, knows the customers’ requirements exactly: “We want to offer our partners holistic solutions that cover everything from print to digital offerings to social media and video. We can now display these across three media as well as their social media channels and also for customer productions.”

Fabian Petschnig completes the team as a creative mind. After a year as head of hektar Media, he is now returning to the brand “Today” and commercial publishing to further advance product development and concept design with his agency and media experience. “The creative scope within the media network opens up completely new possibilities – so we can design campaigns not only cross-media, but also target group-specific according to media and channels, in order to deliver the ideal content for our readers and the best results for our customers.”