The 2025 Autpromotec started really well. Linglong Tire presented his European core brands “Linglong”, “Crosswind” and “Leao” with several global product launches and thus underlined its deep European market penetration and technological leadership.
The most important presented products: Leading with high-performance and new energy technologies
Linglong’s high-performance car tire “Sport Master” is all about handling and grip. The latest tests of the relevant European automotive magazine Autobild showed a wet brake path of 25.8 meters and a dry brake path of 34.4 meters.
The updated “Sport Master E”, which was specially developed for electric cars, has a highly elastic rubber compound, which increases the range by 8 %, while LLST noise reduction technology reduces the interior noise by 3.2 decibels and thus ensures a quieter and more comfortable driving experience.
The world premiere of the “Dura Master van E”, which was developed for commercial vehicles, is based on an advanced technology with low rolling resistance and a highly resilient design. In combination with the robust local production capacities of the European Linglong plant, the manufacturer offers efficient and permanent solutions that are tailored to the European logistics market.
The Linglong TBR tires manufactured in Europe had their first joint appearance. With a wide -ranging product range that covers both long -distance traffic and inner -city distribution traffic, these tires meet the strict European environmental standards with their low rolling resistance and their high wear resistance and offer reliable options for the commercial vehicle market.
MultiRarken synergy: Fulfill different market needs
With his three brands LINGLONG, CROSSWIND, and LION the company has built up a strong European presence and has promoted market growth through localized F&R, production and marketing strategies.
LINGLONG As an expert in tire solutions for all scenarios, the pioneering work for green innovations is done by reducing carbon emissions throughout the entire product life cycle and thus setting standards for sustainable development in the industry.
CROSSWIND The brand specializing in high-performance tires covers special mobility needs with all-year and winter tire solutions and offers a varied selection for different driving conditions.
LION The brand positions itself as a practical tire specialist for younger people and presented flagship tires for off-road vehicles and urban SUVs, which were developed for coping with complex terrains and at the same time ensure driving comfort in the city.
Strategic momentum in Europe
Linglong’s European strategy continues to gain momentum, which shows itself in mass production in the European factory and in top-class partnerships with top football clubs such as Chelsea and Real Madrid.
At Autopromotec 2025, Linglong extensively demonstrated its end-to-end skills from product development to market implementation. In the future, the company will continue to promote technological innovation and industrial modernization in order to meet and exceed the expectations of global users.
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