Qingdao, China (ots/PRNewswire) – Hisense, a global leader in home appliances and consumer electronics, today unveiled its ambitious growth plans at its partner conference in Berlin, held just before the EURO 2024™ finale. Fisher Yu, President of Hisense Group, delivered a keynote entitled “Beyond Champion, Beyond Glory” in which he introduced the strategic improvements focusing on brand enhancement, scenario-based products and services, industrial structure optimization and commitment for further global expansion.
For the third time, Hisense sponsors the UEFA European Championship and introduces its slogan “Hisense, More Than a Brand”, indicating a multi-brand strategy. The company’s first sponsorship in 2016 was a significant milestone, demonstrating globalization through successive sponsorships of high-profile sporting events Meanwhile, Hisense’s overseas sales increased threefold from $3.5 billion to $12 billion.
“We are excited that Hisense maintains strong momentum in the first half of 2024,” Yu said. “The double-digit sales growth of the Hisense 2C business and the 18 percent increase in overseas markets underscore the success of a long-term strategy based on “With this strong foundation, we are ideally positioned to implement our strategic upgrades in the areas of brand, scenarios, industrial structure and globalization.”
“Hisense TV sales ranked 2nd globally for the second consecutive year in Q1 2024. We are continually reducing the gap to number 1 and are looking forward to the future.”
In the keynote, Yu explained the latest upgrades that underscore Hisense’s commitment to “user-centric technology” and ultimate quality in developing new features and products based on customer feedback, positioning the consumer electronics giant for further growth in the global market. The company focuses also focuses on developing smart home experiences that go beyond individual products by considering entire user scenarios in product planning, R&D and marketing, and prioritizing cross-platform compatibility in the areas of connectivity, security and AI to create smarter products that meet and exceed user needs.
To maintain its competitive advantage, Hisense upgrades standalone devices into holistic system solutions. This includes the technical basis, the use of cloud service platforms such as the ConnectLife platform for smart home devices and the large language model HI-Star AI for interaction and intelligence. These system solutions are focused on sustainability and are suitable for a wide range of applications, consistent with Hisense’s long-term environmental and social commitment. As a pioneer in this trend, Hisense is actively developing businesses in intelligent transportation, intelligent buildings, healthcare, energy management and automotive electronics, consolidating its position at the forefront of sustainable development.
Hisense is committed to global expansion and is expanding six regional operations centers to support future growth. Building on the existing robust network of 26 R&D centers, 34 industrial parks and manufacturing facilities, Hisense’s “Think Global, Act Local” approach nurtures local talent and strengthens regional manufacturing, R&D and supply chains. This enables Hisense to invest through global R&D investments Address specific local needs with tailored products.
Hisense’s sponsorship of UEFA EURO 2024™ is the continuation of a sports partnership marketing strategy that brings the brand to a global audience. The “BEYOND GLORY” campaign highlights Hisense’s commitment to push boundaries, strive for ambitious goals and commit to developing breakthrough home appliance technology to improve everyday life.
Information about Hisense Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense ranks No. 2 in TV sales worldwide and No. 1 in 100-inch TV sales in both 2023 and Q1 2024. The company expanded rapidly and operates in over 160 countries. It specializes in multimedia products, home appliances and intelligent IT systems.
Photo – https://mma.prnewswire.com/media/2460796/Hisense__More_Than_a_Brand_2.jpg
Photo – https://mma.prnewswire.com/media/2460797/Keynote.jpg
Photo – https://mma.prnewswire.com/media/2460798/Four_Upgrading.jpg
View original content:https://www.prnewswire.com/news-releases/der-prasident-der-hisense-group-stellt-den-strategischen-fahrplan-fur-den-zukunftigen-erfolg-des-unternehmens-vor-302197054.html
Questions & Contact:
Patrick Chen,
patrick.chen@bluecurrentgroup.com