Samsung is unveiling its latest smartphone flagships at the global Unpacked event today. The Galaxy S25 series, consisting of the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, sets a new standard for mobile AI experiences. With improved, powerful technology and Galaxy AI (1) The S25 series enables intuitive actions across apps and takes image and video editing to a new level. The Galaxy S25 series changes how artificial intelligence can be used in everyday life.
With the One UI 7 operating system, the Galaxy S25 series becomes a personal AI companion that understands the needs and preferences of users and offers personalized AI experiences – while taking data security into account. Samsung, together with Google, is pursuing the vision of further developing Android as the first AI-integrated operating system and creating an inclusive AI ecosystem.
Intuitive interactions and easy voice control
The Galaxy S25 series’ multimodal AI capabilities can process text, audio, images and videos as prompts across different apps and convert them into different outputs. With improved functions such as “Circle to Search” (2) and “AI Select”, users can receive contextual search suggestions without having to switch between apps. Improved language processing makes everyday tasks even easier: you can use simple prompts to search for specific photos or adjust the font size in the settings.
Pressing the side button activates “Gemini” (3)which seamlessly performs cross-app actions across Samsung, Google, and third-party apps like Spotify and WhatsApp.
Improved video and image editing
The Galaxy S25 series delivers thanks to an improved camera and upgrades to AI functions (1) From recording to editing to playback, new standards in mobile photography and videography. A new 50MP ultra-wide-angle sensor on the Galaxy S25 Ultra ensures exceptional quality, even in low light (4). Thanks to new AI features (1) Videos are now even sharper and more colorful than on the Galaxy S24.
The AI-based image and video editing has also been further developed and supplemented with new tools: «Audio Eraser» (5) Detects noises such as crowds and wind thanks to AI and helps to attenuate or eliminate them in videos. The improved «Image Eraser» makes unwanted objects disappear from photos, while «Text to Image» Images created from text form
With the new «Now Brief»(7)function, users receive personalized summaries of their daily routine at the right time. On the Galaxy S25, the “Now Brief”7 is conveniently accessed via the “Now Bar” (8) open. It combines currently running apps and actions on the lock screen so that you can, among other things, control music, get directions to the next meeting or track the score of the current football game
Availability and price
The Galaxy S25 series comes in different colors. The colors for the Galaxy S25 Ultra are Titanium Black, Titanium Gray, Titanium Silverblue and Titanium Whitesilver. Colors for the Galaxy S25+ and Galaxy S25 include Silver Shadow, Mint, Icyblue and Navy. Other exclusive colors are available online. (15)
The Galaxy S25 Ultra will be available in Austria from February 7, 2025 from EUR 1,449 (RRP), the Galaxy S25+ is available from EUR 1,149 (RRP) and the Galaxy S25 from EUR 899 (RRP).
Pre-order promotion
Customers who pre-order a Samsung Galaxy S25 Ultra, Galaxy S25+ or Galaxy S25 in the Samsung online shop or in selected Austrian retailers from January 22nd, 2025 to February 6th, 2025 inclusive will receive double the storage space (for example 512 GB for the price of 256 GB ) given. In addition, a selected old device can be traded in to receive its trade-in value. The conditions of participation on vorbestellung.samsung.at apply.
www.samsung.com/at/smartphones/galaxy-s25-ultra/
www.samsung.com/at/smartphones/galaxy-s25/
(1) To use certain Samsung AI features, a Samsung account login may be required. Samsung makes no promises, representations or warranties regarding the accuracy, completeness or reliability of the results provided by the AI features. Availability of Galaxy AI features may vary depending on region/country, operating system/One UI version, device model and carrier. Some features may not be available on all device models. The Galaxy AI Service may be restricted to minors in certain regions with age restrictions. Different terms and conditions may apply to AI features provided by third parties.
(2) Circle to Search with Google is a registered trademark of Google LLC.
(3) Gemini is a registered trademark of Google LLC.
(4) Compared to low-light video recording on Galaxy S24 series.
(5) Results may vary from video to video depending on how much noise is present in the video. Samsung account login required. Certain types of sounds can be detected, such as: B. Voices, music, wind, nature, crowds and noise. Actual sound detection may vary depending on the audio source and the condition of the video. The accuracy of the results is not guaranteed.
(7) The Now Brief feature requires you to be logged in to a Samsung account. Service availability may vary by country, language, device model and applications. Some features may require a network connection.
(8) The availability of features supported by the apps may vary by country. Some functional widgets may require a network connection and/or Samsung account sign-in.
(15) Models and colors vary from country to country