On April 18, Chery reached another milestone in its global strategy: the Lepas L8, the first vehicle of the new international brand Lepas from Chery, officially walked off the assembly line. As a strategic step towards the positioning of Chery in the premium segment, Lepas not only closes a gap in the market, but also redesigned elegant mobility with his philosophy “Colorful Life, Masterful Drive”.
Among the expected views of the audience, Mr. Zhu Shaodong, Managing Vice President of Chery International, and Mr. Cao Bin, Head of Chery’s technology department, together with other managers of the company, revealed the L8 L8 – L8 – and presented his slim and elegant design for the first time. Representatives of partners from all over the world and media representatives were present to experience this historical moment.
The market launch of Lepas is the highlight of Cherys almost three decades of experience in the automotive industry and its global competence. The goal is to enrich the life of users through innovative technology and design and at the same time to offer a confident, yet exciting driving experience. As the cornerstone of the upscale strategy of Chery, Lepas goes beyond the functional role of the car and transforms it into an expression of lifestyle aesthetics. The brand name connects “Leap” (jump) and “Passion” (passion) and symbolizes dynamics and vitality with the simultaneous balance between elegance and enthusiasm. The design in the “Leopard Aesthetics” style creates visual features that cross borders. With the support of the eight global research and development centers of Chery, Lepas redefines “elegant control”.
The Lepas L8, the first model of the brand, sets new standards for mainstream SUVs. With its elegant design, the technologically advanced interior, the generous comfort and the extensive security features, the vehicle is aimed at urban elites that strive for a high -quality lifestyle. Beyond the L8, Lepas will expand its model range to all mainstream segments and build a diverse product portfolio that is tailored to demanding customers-from family-oriented elites to customers with a high taste.
The idea of the LepaS L8 heralds its worldwide market launch at the Chery Business Conference 2025 at the end of April. Under the motto “Colorful Life, Masterful Drive”, the event presents the perfect fusion of elegance and technology to a worldwide audience. In view of the two trends “intelligent mobility” and “consumption revaluation”, the introduction of Lepas is not only proof of the technological competence of Chery, but also a courageous redesign of the mobility aesthetics of the future. True to his vision – “Lepas for the first choice for stylish, elegant mobility” – this journey, which began in Wuhu, China, is now accelerating on the world stage.
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