Today the Lego Group and The Pokémon Company International have announced a new multi -year partnership that LEGO® Pokémon (TM) will first bring to life for fans from 2026.
Since the Pokémon Franchise debut, fans have dreamed of becoming Pokémon trainer. Now you can deepen this experience … Stone for stone. This new partnership will make the world of Pokémon tangible in a whole new way and enable fans to build lover Pokémon in the form of Lego stones.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Groupsaid: “We are enthusiastic about working with a brand that has such a deeply rooted and passionate fan base as Pokémon. Together we would like to offer our common target groups what they asked us.
Gaku Susai, Chief Product and Experience Officer bei The Pokémon Company Internationaladded: “The Lego Group and Pokémon share strong values in terms of imagination, creativity and fun, which makes this partnership perfect to offer unique, significant and appealing opportunities how coaches can experience the Pokémon brand. The cooperation with the first -class team of the Lego Group and their dedication and passion for the project have led to innovative and groundbreaking cooperation that will surprise and delight the fans. Experience reactions both the LEGO fans and the Pokémon community in 2026. “
The Lego Group and The Pokémon Company International both have a long history in expanding the boundaries of social game, which is in the core of this partnership. For the first time, the Lego Group will bring the most popular Pokémon to life in a brand new way, with gaming experiences that will inspire new and existing fans alike.
The fans should have their Pokédex ready to experience the world of Lego Pokémon, which would come to her in 2026. Further information is available at: www.lego.com/pokemon
About the Lego Group
The Lego Group’s mission is to inspire children by playing and promote them in their development. The “Lego® System in Play” enables children and adult fans with LEGO® stones to build everything creatively and build up what they can imagine. The Lego Group was founded in 1932 in Billund, Denmark by Ole Kirk Kristianen. The name is derived from the two Danish words Leg Godt, which means “game good”. Even today, the Lego Group is a family company with its headquarters in Billund. Your products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.
About Pokémon
The Pokémon Company International, a subsidiary of the Pokémon Company in Japan, manages the brand outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon collective card game, the animated TV series, Home Entertainment and the official Pokémon website. Pokémon was introduced in Japan in 1996 and is now one of the most popular children’s entertainment offers in the world. You can find more information at www.pokemon.com.