Eight markets are the focus of Styrian Tourism and Location Marketing GmbH (STG) together with the 11 adventure regions and businesses in order to attract guests again in the winter of 2024/25 for a holiday in the Green Heart around skiing, cross-country skiing, the thermal baths, culinary delights and Advent to inspire as a start.
Investments in the cable cars, but also in the hotel industry, in the thermal baths, in excursion destinations and in culinary delights are the basis for contemporary holidays in the Green Heart – and the diverse communication measures: whether trams in six cities, 600 different advertising materials for online Campaign, influencer trips, print collaborations or digital out of home appearances: a total of one million euros will be spent on the winter application to attract guests in Austria and on the international local markets of Germany, Hungary, the Czech Republic, Poland, the Netherlands and again To familiarize Italy with winter in Styria. From the internationalization campaign that has been running for a long time, another 750,000 euros will be added by the end of winter.
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