BOGOTÁ, Kolumbien (ots/PRNewswire) – In keeping with its goal of promoting responsible adoptions, Sanofi Consumer HealthCare has the first press conference with the most affectionate and furry Hosts around the world: Cats. Participants had the opportunity to attend this event, where the company presented its “Adopt your Allergies” initiative, which aims to promote the adoption of neutered cats to give allergy sufferers the opportunity to fulfill their dream of having a cat as a pet , meeting around 30 cats.
- To introduce the first Casa de Adopción de Amores Imposibles (Adoption House for Impossible Loves) in Colombia, Sanofi Consumer HealthCare held the first press conference with cats in Colombia as part of its “Adopt Your Allergies” campaign, giving journalists and media professionals the opportunity Meet cats and learn more about this initiative to increase cat adoption rates in this Latin American country.
In the Colombian capital, Sanofi Consumer HealthCare and the Adopta No Compres (Adopt, Don’t Buy) foundation presented their new “Adoption House of Impossible Loves”, a space open to the public where, in particular, those who have the dream of adopting one cat, have the opportunity to meet the future family member. The event ended with more than 300 adoption applications.
The campaign is based on the concept of “Empowered Self-Care” and combines Sanofi Consumer HealthCare’s social commitment with a positive impact on the lives of people and their pets. The campaign is based on a number of key scientific findings: People are allergic to the protein Fel d1, which is produced in the sebaceous glands and skin of cats and is transferred to the fur and dander during grooming. It has been proven that the production of this allergen is reduced by 90% when cats are neutered.
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