From May to the grand finale on June 25, Austria’s most talented young influencers focused on.
A milestone in the further development of the awards was the partnership with the IAA Creator Hub Austria, which contributed significantly to the professionalization of the competition with an expertise.
Strong participation and high reach
The starting shot was given on April 30th with the official Call for Entries: on heute.at could submit their best video posts to social media talents-entertaining, informative or creative. The accompanying media campaign achieved over 95 million gross accounts and an estimated media agent of more than 1 million euros. Hundreds of young creators followed the call and presented their content to the audience.
After an internal pre-selection, the editorial team nominated the best submissions for public online voting. From June 10th to June 20th, the users of heute.at Your favorites choose – over 40,000 votes cast showed the strong interest and clearly exceed the previous year’s value.
Finale with industry sizes in the Cineplexx Millennium City
The decision about the winners was made by a combination of community voting and jury judgment. Well-known sizes of the Austrian Creator scene were sitting in the prominently occupied jury: Satansbratan, Daniel Burghart, Aline XUe, Wearewienoida, Jabanero, Peak Bros and Sandra Rindler as representative of the IAA Creator Hub Austria.
The festive final took place on June 25th in the Cineplexx Millennium City. Numerous guests from business, politics, media and the social media world were on site to celebrate the winners.
The award winners of the “Today” Influencer Award 2025:
1. Katharina Wallner – Social Handle: katharinaawallner
2. Elijah Kulmer & Selman Klicic – Social Handle: Organstrafverfuegung
3. Isabella Grögler – Social Handle: kinderausflug_at
The ten finalists were happy to receive prices with a total value of over 10,000 euros-including an exclusive influencer deal and a professional shoot with top creator Satansbratan.
A statement by initiator and project manager Goran Drinic:
“The “Today” Influencer Award establishes itself as the most relevant award for Austria’s young creator scene. We owe the steadily growing response to the strong jury, the commitment of our partners and the impressive quality of the participants. The award has long been more than an event – it has come to stay. The partnership with the IAA Creator Hub Austria symbolically stands for the end of the shoulder between content creation, advertising industry and interest representation. It sends a strong signal to the industry: influencer marketing is not a short-lived trend, but a sustainable channel with great potential for reach, brand binding and creative innovation. We look forward to a successful sequel in 2026. ”
„Today“Editor Clemens Oistric added:
„,Today” is one of the last big campfires in the country, around which the whole family gathered. In order for a medium to be successful, it must be credible to the time. The generation TikTok and “Today” Above all, one thing connects one thing: we get to the point. In this respect, it is only logical for us to offer the best young talent influencers a large stage. ”
Our thanks go to the IAA Creator Hub Austria and the agency The Guardians of Social Media for the content support and strategic accompaniment.
Special thanks go to our sponsoring partners Lidl Austria, Unilever Austria (with the brands Coral and Ax), Cinepromotion, Neoh, Westfield (Donau Zentrum and Shopping City Süd), Brajlovic, Vodavoda and Maresi Austria (Knabbernossi brand).
We would also like to thank the Rainer vehicle house and the Grand driving school, which made attractive prizes available for the community as part of the voting phase.