On Friday, July 18, 2025, the Zillertal experiences, together with the Agricultural Marketing Tirol, invited to the second edition of the “Alm fresh pleasure festival” in the Zellberg Stüberl.
The picturesque backdrop on 1,840 meters of altitude, the unmistakable view of the Zillertal and the well -established cooperation with long -term regional partners, made the festival a special experience for locals, guests and connoisseurs. The almwirte, of course, made for musical delight: the Fetzig’n from the Zillertal Enthusiastic with their lively music and created an exuberant atmosphere. Also included was the home radio Radio U1 Tirol again this year, which accompanied the event with an exclusive radio show and provided additional entertainment with its live recordings.
However, the focus of the event was Almm milk range of the Zillertal experiences with the seal of approval “Quality Tyrol”which is only available for a short time, during the summer months, in Tyrolean trade. The products could be tasted on site in their pure form or enjoyed as delicious dishes. In any case, the high -quality foundation always forms valuable alpine milk from the Zillertal – where the hay milk cows feed from over 1,000 different herbs and grasses, as well as freshly swell -like mountains from June to September.
“Here on the alpine pasture, where our unique alpine milk is created, we celebrate the pure taste of the alpine summer. Almm milk is a seasonal specialty that comes from the traditional hay economy – a form of agriculture that is not for nothing as Agricultural World Heritage Site is recognized! She stands for Sustainability, lived regionality and unadulterated pleasure And you just taste where it comes from “explains Christian Kröll, Managing Director of the Zillertal experiences
“With our almm milk products, awarded the Seal of approval ‘Quality Tyrol’we support special foods with origin and character. The almm milk products from the Zillertal experience sensory are a prime example of this. They are ambassadors for the over 2,000 alpine pastures of Tyrol and a real summer enjoyment. Exactly such foods strengthen awareness of regionality and create a clear added value for everyone involved – here you can taste what Tyrol is “,” According to Clemens Mair, deputy managing director of Agrarmarketing Tirol.
“The alpine pasture is the basis for many things in our region – without the well -kept landscapes, there is no tourism, as we know it today. That is why we consciously rely on regional products that come from this traditional economy in Zellberg Stüberl. And if we can then use our music to convey a piece of Zillertal lifestyle, this is the most beautiful for us.” – Georg Spitaler, host from Zellberg Stüberl and front man of the Fetzig’n from the Zillertal.
Likewise, Heinz Kröll, Heumilch pioneer and senior boss of the Zillertal experiences, used the opportunity and celebrated the Almsommer together with numerous guests of honor, such as: Deputy Governor Josef Geisler, Arge-Heumilch-Bemann Karl Neuhofer, the managing director of the Zillertal Tourism Ronald Felder, the deputy managing director of agricultural marketing Tirol Clemens Mair together with “Almfuchs” Peter Fuchs, as well as representatives of the tourism associations Zell and Mayrhofen. Your presence once again underlined the Meaning of close cooperation between agriculture, tourism and regional marketing.