Mumbai, India (ots/PRNewswire) – Tata Communications provides global host broadcasting services for the broadcast of the World Athletics Series events, including the World Championships in Tokyo in 2025, supporting World Athletics’ vision to grow sports through strategic initiatives across India
Tata Communications today announced a five-year agreement for global host broadcasting services for the World Athletics Series. From 2025, Tata Communications will be a key strategic provider to World Athletics, taking innovation and audience engagement to new levels.
The collaboration comes during another important year for the sport, as 2025 includes the World Indoor Athletics Championships in Nanjing in March, the World Athletics Relay Championships in Guangzhou in May and the World Athletics Road Running Championships in San Diego in September, as well as the World Athletics Championships in Tokyo will take place.
The World Athletics Championships, which will take place from September 13 to 21, 2025, will be regularly watched by a billion people worldwide.
Tata Communications will enable World Athletics to captivate a global fan base and create lasting connections with the sport by amplifying the excitement and drama of global athletics competition.
The company will deliver tailored, premium live content to broadcasters on every continent, ensuring the promotion reaches fans in every corner of the world. As host broadcaster, the station will take on the central role in providing comprehensive coverage of global athletics events. Tata Communications will also enable broadcasters to enhance the viewer experience and create a connected fan base through localized regional feeds.
The deal with World Athletics benefits from Tata Communications’ global media platform, supported by a native video edge platform and application stack, as well as providing robust end-to-end support to meet the coverage needs of the action-packed event international sporting events calendar. The improved technology platform will enable World Athletics to deliver an outstanding broadcast experience to fans around the world.
World Athletics is committed to expanding the reach of sport around the world. Tata Communications shares this vision with World Athletics and will support them in this endeavor with a focus on driving initiatives in India.
Tata Communications will also work with Worth Athletics to leverage the power of technology to enhance and advance World Athletics’ sustainability efforts, a key focus of its future strategy.
Dhaval Ponda, Global Head of Media & Entertainment Business, Tata Communications, says: “It’s an exciting time with new content and changing audience demands. Tata Communications is ideally positioned as a global connectivity provider to help World Athletics achieve its goal of bringing athletics and inspiring stories to fans around the world. We have the global footprint and scalable, robust solutions needed to bring these stories from stadiums directly to viewers, whether from the UK, Tokyo, the US or elsewhere. As we bring the vibrancy of global sport to screens, I’m excited to see how these stories will inspire the next generation of top Indian athletes.”
Information about World Athletics
World Athletics is the international governing body for athletics (track and field and running events). Our vision is to harness the power and accessibility of athletics and our athletes to create a healthier, fitter world. World Athletics serves several stakeholders: elite athletes, their coaches and agents, as well as the 214 national athletics federations that make up the organization, commercial partners and television networks. We work closely with national federations to develop the sport around the globe and with local organizing committees to produce the largest international athletics events that delight and thrill fans of all ages.
Information about Tata Communications
Tata Communications (NSE: TATACOMM) (BSE: 500483), part of the Tata Group, is a global digital ecosystem provider powering the fast-growing digital economy in more than 190 countries and territories. A trusted enabler, the company supports the digital transformation of businesses around the world with collaboration and connected solutions, core and next-gen connectivity, cloud hosting and security solutions, and media services. Customers include 300 of the Fortune 500 and connect companies with 80% of the world’s cloud giants. Further information can be found at www.tatacommunications.com.
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