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Survey on stocks and investment behavior in Austria: savings hunters instead of Börsians

Survey on stocks and investment behavior in Austria: savings hunters instead of Börsians

Baden (ots) –

Although the stock exchanges are flourishing, the majority of the Austrians remain at the distance. A new study by the online research institute Marketagent shows: Investment is still a book with seven seals for many – and the risk scares off. Austria prefers to focus on the safety of the savings book.

Central findings:

  • Little interest, little knowledge: Only 3 out of 10 Austrians deal intensively with the topic of investment. The average state of knowledge to shares is rather weakly assessed at 3.6 (from 1 = very good to 5 = very bad).

  • Riskless bargain hunters: A good two thirds describe themselves as risk auctions or risk avers (68%) in the investment. The younger the respondents, the more risky they are. The majority of your own money is perceived as “careful and safe as a savings scarf” (57%). Shares are mostly associated with a “play casino” (28%), only 7% see it a “safe port”.

  • Conservative Investments: Gold is considered the most attractive form of investment (49%), followed by real estate (43%) and the savings book (43%). 54% have currently completed a classic savings product, 29% invest in shares, funds or bonds, 13% in cryptos.

  • Investment hurdles: 38% lacks the necessary money to invest in shares, 37% the knowledge or experience and 30% find the risk too high.

  • Austrian stocks: Austrian stocks only make up 27% of the portfolio of investors. Main reasons for domestic investments: recommendations (27%) and regional connection (24%). The main reason against Austrian stocks: higher chances of winning international (40%).

Knowing little, little risk – Austrians are bargain hunters

According to a current representative marketing survey, the Austrians are more passive, risky and conservative when investing. Only 3 out of 10 respondents deal intensively with the topic – men (38%) significantly stronger than women (23%) and younger (generation Z: 45%) significantly more detailed than older (baby boomer: 19%). On average, your own knowledge of shares is evaluated with the school grade “three minus” (mean: 3.6). 54% admit to having bad to very bad shares. Only around every fifth fifth classifies their own skills as very or rather good (19%). Women and older people in particular estimate their knowledge of knowledge.

If your own money had a personality, you would mostly describe it as careful and safe – the “savings scarf” dominates with 57%. Only 15% describe it as adventurous. The investment behavior is accordingly: two thirds of the Austrians largely avoid financial risks and prefer to rely on security (68%) in the event of money. This shows a clear connection with the economic situation: the better your own financial possibilities, the more risks you dare to take into account.

Savings book beats share – Austria invests conservatively

Although stocks and funds are now also accessible as ETF savings plans and the app, just under 30% of respondents invest in securities-mostly men, younger or better earners. However, the savings account (54%) is still more widespread. Around every fourth four have a pension product such as pension or life insurance (26%) or gold (22%). In the case of cryptocurrencies, the domestic population is also reluctant. Only 13% are currently investing in Bitcoin and Co.

The share is a niche product in Austria. Many remain closed to many – be it emotionally, cognitive or financially. For example, 4 out of 10 respondents report that they simply have no money to invest. Just as many are afraid because they lack the knowledge or because they fear the risk. In this way, the potential of the capital market for large parts of the population remains unused“Thomas Schwabl, founder and managing director of Marketagent analyzes.

Only 22% of the survey participants are currently willing to invest (more) in shares in the future. This willingness in women (15%) and baby boomers (10%) is particularly low. Young generations (Z & Millennials) are somewhat more open – but they also have skepticism high.

Home in the depot-what speaks for Austria shares

For those investors who are currently invested in shares, the proportion of Austrian securities in the portfolie makes an average of 27%. The main reasons for domestic investments are recommendations (27%) and regional connection (24%). 14% report that you can simply assess the Austrian market better. Anyone who relies on international titles does this primarily because of the better chances of winning on the global market (40%).

Marketagent.com online reSEARCH GmbH
Mag. Andrea Berger
Telephone: 02252 909 009 – 25
E-mail: a.berger@marketagent.com

OTS original text press release with the exclusive in terms of content of the sender – www.ots.at | MGT

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