Imagine if something new emerged from every rotten fruit. Consumption without sin.
Photo: Zoonar.com/Arletta
Whenever I drive past the Berlin wholesale market, I come across this huge sign from a cutting factory that reads in huge letters: “Quality is when the customer comes back and not the goods!”
Oh, that’s not as flat as many other things you see every day. I imagine that it wasn’t just some marketing cliché in Mitte who invented this advertising, which keeps itself in a creative mood by consuming oat milk, but Günther from the Kasseler Production department, who makes the monotonous work more varied by considering advertising effectiveness.
nd.DieWoche – our weekly newsletter
With our weekly newsletter nd.DieWoche look at the most important topics of the week and read them Highlights our Saturday edition on Friday. Get your free subscription here.
But now the advertising from the meat wholesaler is a thing of the past. I look at the white bag from the Öztürk vegetable store on Müllerstraße, which has been lying forgotten on a shelf for years. In a green circle it says in white letters: “Quality is not a coincidence.” It takes me a moment to understand the message. A cumbersome moment that wipes away everything I’ve absorbed in advertising slogans over the last few decades. What a sublime text my eyes are reading, a beauty in four words. Pragmatic, without any untenable promises. Vegetables can be spoiled because that is the nature or the quality management in the wholesale market, and the customer has to accept that.
No exaggerated “huge quality”, “mega quality” or “top quality certified according to DIN 5678 from our organic farmers from the Shire, hand-sown and hand-harvested, directly into the compostable bark peel” – and you are still full of mistrust because in the checkout area There are always posters with recall campaigns hanging up. In the Öztürk vegetable shop, on the other hand, the customer accepts the moldy tomato as natural and shows it to the checkout. The cashier sorts out the spoiled fruit and says: “Mr. Öztürk himself will plant and care for it in Schiller Park so that a new plant grows from the seed, so that new, unspoiled tomatoes delight our sight and appetite.” And the customer smiles blissfully, breathes a “yes, that’s how it should be” and is symptom-free.
Was there a conflict in the Öztürk household? Did the son, fresh out of marketing university, want to launch an offensive to become the best vegetable store in the world? Subway, flyers, radio and television? Did he want to have a logo designed in font size 72, with bold print, exclamation marks, colons, crowns, arrows and so on and so forth? And the father rubbed his chin thoughtfully and finally announced: “‘Quality is not a coincidence’ is all that is necessary. And we write it on the bag”? A wise decision, I think as I study the saying again and again and let its charm work its magic on me. I should go shopping at Öztürk. Maybe I’ll catch something rotten and point it out. It’s quite possible that I’ll hear what I imagined at the checkout.
#ndstays – Get active and order a promotional package
Regardless of whether it is pubs, cafés, festivals or other meeting places – we want to become more visible and reach everyone who values independent journalism with an attitude. We have put together a campaign package with stickers, flyers, posters and buttons that you can use to get active and support your newspaper.
To the promotional package
judi bola online akun demo slot sbobet88 sbobet88