Successful first half of the year for tourism in the Wörthersee-Rosental region

Thanks to the strategic orientation, the focus outside the core season Cycling, hiking and golf Significant successes are shown. After second strongest April of the past ten years with 47,948 overnight staysthe region could also be in June 2025 record a new record: with 257,074 overnight stays It was the most successful June of the last decade.

Overall, the Wörthersee-Rosental region looks January until June 2025 on 484,468 overnight stays back what one Plus 3.14 % corresponds to the previous year.

When looking at the individual main places, the following picture shows:

• Fields: 164,228 overnight stays, +5.16%
• Pörtschach: 81,404 overnight stays, +6.46%
• Keutschach: 78,959 overnight stays, +1.96%

“So the first tourist half of the year is the best of the past 5 years. It was our declared goal to cushion any weather fluctuations in summer by strengthening the previous season – we did this very well this year,” says it is pleased Peter PeschelManaging Director of the Wörthersee-Rosental region.

With the ambitious goal “365 days of vitality” the region wants to strengthen tourism throughout the year. The new plays an important role in this Culinary concept “Taste Wörthersee” as well as the employer branding program „Job the Lake“. Both initiatives are intended to position the region sustainably as an attractive travel destination and work environment.

“Our decision to specifically apply existing year-round infrastructure such as golf courses, hiking routes or cycling routes in the roof room was absolutely correct. We make our region tangible for many months,” continues Peschel.

From the beginning of 2026 a new one should Image campaign and a Region magazine Add additional desire for Lake Wörthersee and the Rosental. The aim is to position the region beyond national borders as an attractive living and experience space.