Wine technology has been produced at Wottle in Lower Austria since 1923. Thanks to the exceptional quality of the machines and services, you have been able to keep up with the huge international providers on the market. However, the Poysdorfer recently brought strategic and operational wrong decisions into existential distress, and bankruptcy was registered in early December 2024. “The Austrian wine technology specialist Wottle threatened to disappear-we did not want to allow that in view of the healthy core business and the good reputation as a partner for the winemakers,” explains Nikolaus Kretz, the motivation of the private investor group Pure Investment.
Future -oriented renovation approach
With demands of EUR 5.5 million and 98 creditors, the starting point was very difficult. The conclusion and part of the solution, which was successful after around three months, only forms a start and part of the solution, emphasizes Thomas Pleli, who, as a Managing Partner of Pure Investments, strengthens Wottle’s management: “In addition to the quota of 20 percent, which is to be paid in the coming two years, we also take over the financing of modernization and bring in addition to capital, but also management skills and know-how.”
Stabilization of the operational operation and expansion of the core business
After the first quota payment has been made and the lifting of the insolvency proceedings by the Korneuburg regional court, the work for Pleli is now really going: “We are now concentrating on basement technology, where Wottle is known for innovations. Here we will expand the capacity for service and preventive maintenance.” After all, reliability, short response times and long lifespan form the strengths of the brand. From now on, you are also fully delivered with new machines. “We are currently working on models for sales financing for winemakers,” adds Pleli.
Focus on smaller companies in Austrian middle class
“The smaller middle class forms the backbone of the Austrian economy, but is overlooked by the ‘great’ investment capital,” says Dr. Ulrich Kallausch, who, alongside Nikolaus Kretz, Thomas Pleli and Gert Bergmann, acts as a managing partner at Pure Investments. The former banker, most recently co -owner of the Semper Constantia Privatbank and subsequently founder of the cyber security specialist Certitude Consulting, describes the idea of the group: “Unlike the dreaded hay bars, we would like to develop at eye level with the owners and the staff. Wottle integrated into the solution as a minority shareholder. ” The Bohemian Forest Bohemian Forest Bohemian Forest in Ulrichsberg, acquired by Pure Investment in December of last year, was also acquired from bankruptcy and raised together with the old management, so that top catering can be supplied again and acquired the pikeperch via the web shop, Kallausch said.
About pure investments
Financing banks often do not have enough resources to accompany companies in the crisis, and smaller domestic companies have little access to external equity. Exactly this gap closes pure investments as an equity investor at companies with future potential for the future that are in a crisis. Pure Investments holds resources for interim management and takes the entrepreneurial leadership, often together with the existing management. Pure Investments always actively manages companies to lead them out of this crisis and to transform champions through clear strategies into profitable, sustainable and crisis resilients.
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