In May 2025, Stellantis Austria impressively continued his strong growth course. Markus Wildeis, Managing Director Stellantis Austria, presented the results at a press conference in Luberegg (Lower Austria) and gave Insights into the trends of the automotive industry:
Stellantis Austria:
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+45 percent new registrations (1) (Car + light commercial vehicles)
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Market share increased to 12.4 percent (3) – an increase of 2.7 percentage points
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53.2 percent more car registrations (1): 2,659 units in April
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E-mobility further on the upswing
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Market leadership for light commercial vehicles with 30.2 percent market share (1)
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Synergies in retail only with the multi -brand sales of a manufacturer
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Manufacturer platform strategy crucial for market success
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“Made in Europe” an important argument
In April, 3,272 vehicles from the Stellantis brands were re-registered-this corresponds to an increase of 45 percent (1) compared to the previous year. This achieved an overall market share of 12.4 percent (1).
Strong appearance at car (1)
With 2,659 newly approved cars in May, Stellantis Austria recorded an increase of 53 percent1. The car market share increased to 10.9 percent (+2.2 points compared to the same period last year).
Iconic automobile brands at a glance – May 2025 (1)
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Opel: +98 percent on 963 vehicles – market share: 3.7 percent
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Peugeot: +58 percent on 941 vehicles – market share: 3.6 percent
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Citroën: +19.5 percent on 643 vehicles – market share: 2.4 percent
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Fiat: +12 percent on 483 vehicles – market share: 1.8 percent
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Alfa Romeo: +16 percent on 129 vehicles – market share: 0.5 percent
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Jeep®: +59 percent on 102 vehicles – market share: 0.4 percent
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Leapmotor: Only started in the 1st quarter and already sold over 200 vehicles (2)
E-mobility further on the upswing
In the current year, Stellantis in Austria recorded an electric share of 19 percent (1) in new car registrations. Stellantis is on track to achieve its electrification goals and makes an active contribution to CO₂ reduction in Austria.
Markus Wildeis, Managing Director Stellantis Austria, said at a press conference: “Our iconic brands continue their successful path. A plus of 45 percent in the new registrations in May is a clear announcement, our overall market share (3) was increased to 12.4 percent. This is an increase of 2.7 points. And the electrical share of 19 percent has been shown since the beginning of the year: The interest in e-mobility is there. Brands prove: We have the right offer for the individual mobility needs of the people in Austria – whether electrically or with an internal combustion engine. “
Market leader in commercial vehicles
Despite overall declining market, the Stellantis Proone commercial vehicle division was able to increase the number of approved, light commercial vehicles approved by 30 percent to 613 units including conversions. The plus was 26 percent without conversions. The market share increased by 14.7 points and reached 30.2 percent. Around every third light commercial vehicle in Austria continues to come from the market leader Stellantis.
Markus Wildeis, Managing Director Stellantis Austria, also: “The announced abolition of Nova is difficult on the market for commercial vehicles. We welcome the abolition of the Nova, but the long transition period is still difficult. Our commercial vehicle brands Citroën, Fiat Professional, Opel and Peugeot are still successful in this negative market environment and were able to implement a cumulative market share of 30 percent in May. We are still the market leader. In the third quarter. Nevertheless, a catch-up effect after the announced Nova deletion currently makes many customers wait for when buying a new purchase.
Markus Wildeis continued to the importance of commercial vehicles for trade and workshops: “This area is absolutely central to our trading partners: Commercial vehicles are the backbone of the business, they run all year round-without breaks in the season. They ensure stable added value in the car dealership and open the door to the corporate customer business. This is exactly where we can score: With a wide range of models in the car area with our flexible multi-energy platforms Input tax deduction.
The current challenge in the car trade
With the Covid19 pandemic, the new car market in Austria has also shrunk heavily and has so far not been able to recover. Around 400,000 new cars are missing in the market and the vehicle stock is getting older. This is particularly popular with the commercial companies and workshops, which are expected to be additional transactions in their portfolio by the recording of new brands of different manufacturers. But that doesn’t always work.
Markus Wildeis, Managing Director Stellantis Austria, also: “A car dealership with several brands of different manufacturers and without a clear strategic focus is associated with considerable risks. Multiple structures increase, while the yields often do not keep up. Often the concentration on the main brand-the sales figures decrease. This can be threatening to exist for the dealership, since many of these business models have no sustainable foundation.”
Markus Wildeis, further to multi -brand companies within a manufacturer portfolio: “It is different with Stellantis. Here we offer the trading companies a real multi-brand concept with a system. Our platforms, processes and IT solutions are optimally coordinated-this creates efficiency in the car dealership. Thanks to our group structure, spare parts, training and services are perfectly differentiated-in the design and positioning. Visorbalization.
Manufacturer platform strategy crucial for market success
Stellantis consistently relies on state-of-the-art multi-energy platforms that offer maximum flexibility-both for the company, as well as for trade and customers. Whether classic combustion engines, hybrid, plug-in hybrid or fully electrically, on one and the same vehicle architecture, different drive types can be produced efficiently.
This means economy for all, faster market launches and the most important thing: more selection for customers who can rely on the right drive depending on the need – without refraining from design, space or comfort.
With platforms such as the EMP2, E-CMP, the Smart Car Platform and the StLA Small/Medium and Large platforms, Stellantis proves that technological diversity works economically, sustainable and customer-oriented at the same time.
Markus Wildeis, Managing Director Stellantis Austria, also: “Our multi-energy platform strategy is unbeatable and brings essential advantages for everyone. The Multi-Energy platforms are the key to democratizing modern drive technologies and real freedom of choice: one vehicle. We combine efficiency with maximum flexibility for our and customers.”
“Made in Europe” an important argument
The origin of a product plays a central role for many people today – especially for vehicles. “Made in Europe” stands not only for quality and reliability, but also for responsibility and future viability.
European production locations are subject to strict standards- both in terms of manufacturing quality and environmental and social guidelines. Vehicles that are built in Europe benefit from state -of -the -art manufacturing methods, short delivery routes and a close connection to the market. This means: faster availability, flexible adaptation to customer needs and lower risks in the supply chain.
European production is also a real plus in terms of sustainability. Short transport routes, high environmental requirements and the use of renewable energy in many works ensure a better CO₂ balance-an important factor for private and commercial customers.
At the same time, “Made in Europe” strengthens the European economy, creates added value, secures the states of tax revenue, secures jobs, creates innovations and contributes to the technological development of the continent. At a time of global uncertainties, European production offers stability, transparency and independence.
Markus Wildeis, Managing Director Stellantis Austria, also: “‘Made in Europe’ must be worth more again! ‘Made in Europe’ stands for quality, reliability and closeness. In times of global uncertainty and growing awareness of sustainability, European origin is gaining in importance – for our customers and our partners. Stellantis produces almost all of the vehicles sold here in Europe, and that is a clear commitment to our roots, innovation and responsibility for the region. Retail partner is a clear competitive advantage: sustainable mobility from Europe for Europe. ”
outlook
Stellantis continues. The iconic brands consistently renew their range of model. In total, Stellantis in Austria will launch 28 new models this year.
Markus Wildeis, Managing Director Stellantis Austria, also: “We not only have a high number of strikes with 28 new models on the market. We also offer 36 electric car models and 12 electric farms. We can offer electric vehicles at prices under 20,000 euros. In addition, we have vehicles with up to 750 kilometers of electrical reach in the portfolio. In addition to an extensive range of vehicles with classic engines, hybrid engines or plug-in hybrid engines. The customers choose our brands for their desired vehicle and then choose the right drive for them.
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(1) Note: Source: Statistics Austria
(2) Internal data
(3) Total market share = car + light commercial vehicles