The starting signal for the PR 2025 State Prize has been given: since July 21, agencies, companies, organizations and institutions have been invited to submit their most effective communication projects for the highest state award in the field of public relations. The State Award PR is awarded by the Federal Ministry of Economic Affairs, Energy and Tourism and distinguishes excellent, innovative and responsible PR work in Austria. The Public Relations Association Austria (PRVA) is responsible for organization and implementation.
“Successful communication projects not only have a lasting impact on the company’s success, but also have the way to influence the way we deal with each other as a society,” says Ingrid Gogl, President of the PRVA. “The jury of the PR State Prize evaluates both aspects of the projects submitted.”
Submission possible by October 19, 2025 in six categories
The submission is possible in the following categories:
- Corporate communication, product and service pr
- CSR and sustainability communication
- Social engagement and diversity, equity & inclusion
- Internal communication
- Employer Branding
- Special projects/innovations
Focus on social relevance and strategic excellence
The variety of categories reflects the dynamics of modern communication work and current social developments. Projects that were implemented between January 1, 2024 and June 30, 2025 and whose target achievement was clearly measured can be submitted. The projects should also contribute to the objectives of the Federal Ministry of Economic Affairs, Energy and Tourism. For example through sustainable effects, innovative strength or social added value.
Jury distinguishes special services
In addition to the six main categories, the jury again awards a special price for projects with outstanding social effects in 2025. It is not possible to submit your own submission for the special price. It is determined from all submissions.
Young talents in the spotlight: Austrian Young Pr Award
Young communication tales are also called to develop creative concepts. As part of the “Austrian Young PR Award”, 2025 PR concepts for the social enterprise myAbility Searched for a opportunities that are equivalent to opportunities and barrier -free society. Young PR workers up to 30 years are eligible to participate.
Prgala: Award award in February 2026
The winners are announced as part of the solemn #Prgala in February 2026.
Further information and online submission:
https://prva.at/preise/staatspreis
Monthly partner July: Wkw
The association work is supported by the following business partners:
A1, What-Comm, Brau Union, Dorda, Ifes, IKEA, IMWF, Observer, Wiener Stadtwerke
Public Relations Verband Austria
Isabella Weisz
Telephone: 01/715 15 40
E-mail: i.weisz@prva.at
OTS original text press release with the exclusive in terms of content of the sender – www.ots.at | PRV