With the new “Stay thirsty” campaign, Vöslauer will set a strong sign of inner strength, creativity and the courage to break new ground from May 5, 2025 – together with the artist Nina Chuba, who embodies this attitude with every fiber.
With the new “Stay thirsty” campaign, Vöslauer, market leader on the Austrian mineral water market, underlines its claim to increase brand awareness and to strengthen the position on the German market in the long term. The focus is on the new claim “Stay thirsty”. It transports much more than the desire for refreshment. It is a mindset – a call to stay curious, to fill the moment with liveliness and expression and not to be satisfied with the ordinary. The face of the campaign is the artist Nina Chuba, who has become one of the most powerful voices of her generation within a few years.
Brand vision: Depending on in Bad Vöslau – indispensable in Germany
Germany is a central focus market for Vöslauer. “Our vision is clear: we want to become essential with Vöslauer in Germany. We consistently rely on strong brand presents, innovations and the intensive dialogue with our customers: inside”
according to Ana Raditcheva and Raffaela Lackner-Petz, Managing Director of Vöslauer Deutschland GmbH, founded in early 2024, based in Frankfurt. And add: “We look forward to further expanding our presence in Germany.”
Germany as a growth driver
The dynamic developments underline the brand’s success course. Vöslauer continues to grow strongly in the German market: In 2024, the company was able to achieve an increase in sales of +11.8 % – significantly above the growth of the overall market of +8.1 % ¹. The Vöslauer Flavours segment is particularly successful-natural mineral water with taste, but without calories-and Vöslauer Junior in the handy 0.33 l bottle, which Vöslauer is the market leader in the children’s water segment. The company is also a market leader in mineral water plus segment3. Vöslauer is currently the sixth brand in German food retail4.
New communication offensive with TV campaign
With the start of the campaign on May 5, 2025, Vöslauer starts a broad communication offensive. In addition to a strong presence in the out-of-home area, the company relies on a Germany-wide TV campaign for the first time in order to achieve maximum visibility and has won the perfect brand ambassador Nina Chuba.
“Working on the set was totally fun and I felt completely comfortable. It is very inspiring with so many great women to work together”
.
“With ‘stay thirsty’ we set a strong sign. The claim stands for more than just refreshment. For us, it means to go through life with joy, expression and courage. He stands for ambition to discover new horizons and celebrate liveliness – inside and outside”
explains Yvonne Haider, Head of Marketing, Corporate Communication and Innovation at Vöslauer.
A strong sign also in the implementation: The creative development of the campaign was carried out by a purely female creative team – a clear commitment to empowerment and equal figure.
Photo © Chris Heidrich
(VLNR) Natasha Duursma (Director of Photography), Magda Pichler (Head of Communication, Vöslauer Mineralwasser GmbH), Nina Chuba, Yvonne Haider-Lenz (Head of Marketing, Corporate Communication and Innovation, Vöslauer Mineralwasser GmbH), Ale Ruiz-Zorilla (director), Delia Baum (photographer).
The media kit with all press material can be downloaded here.
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1Circana, Leh incl. Discount + GAM + DFH, water + water with an addition, sales, year 2024
2Circana, Leh incl. Discount + GAM + DFH, mineral water without CO2 0.33l PET, market share sales, year 2024
3Circana, Leh incl. Discount + GAM + DFH, mineral water plus disposable category defined by Vöslauer: water with additive without sugar and without sugar replacement), market share sales, year 2024
4Circana, Leh incl. Discount + GAM + DFH, water + water with an addition to disposable, market share sales, year 2024
About Vöslauer Deutschland GmbH
Vöslauer Deutschland GmbH is a subsidiary of Vöslauer Mineralwasser GmbH, the market leader at the Austrian mineral water market based in Bad Vöslau, Lower Austria. With the founding of Vöslauer Deutschland GmbH in 2024, Vöslauer strengthens its presence on the most important export market and consistently continues its growth strategy. Society pursues the vision of becoming indispensable in Germany. In addition to natural vöslau mineral water, the Vöslauer Flavors in particular enjoy – tingling mineral water with taste, but without calories – great popularity. The company also stands for the highest quality, sustainability and innovative product ideas in Germany.
Further information: www.voeslauer.com | www.jungsleben.com | www.repet.com
#jung stay #vöslauer
Via Vöslauer Mineralwasser GmbH
Vöslauer Mineralwasser GmbH, based in Bad Vöslau, is clearly at the top at the Austrian mineral water market and also in the Near Water segment. The export quota is around 20%. Vöslauer Deutschland GmbH was founded at the end of 2023. The focus is on sustainability: all PET intake bottles are 100% repeted, the rest of the range is reusable. Vöslauer was the first company with a 0.5 l glass bottle in retail and the first PET reusable bottle in Austria. The aim of the Vöslauer sustainability agenda: Save 28 % CO₂ by 2030 (vs. 2019). Vöslauer employs around 200 employees, lives diversity and is certified with the quality sign “Professional Family”.
Further information: www.voeslauer.com | www.jungsleben.com | www.repet.com
#jung stay #vöslauer