The communications agency SPRACHLOS.ME starts 2025 with a clear message: half-heartedness has had its day. “Anyone who still believes that interchangeable phrases and smooth brand messages are enough will quickly become irrelevant
“, says Philipp Smula, managing director of the agency. “In 2025 it’s about showing your corners and edges – or getting lost in the crowd
.“
After a year full of creative successes in 2024, the agency has recognized what really counts: the courage to be honest. “Many companies talk about authenticity, but hardly anyone actually lives it
“, so Smula. „The problem? Too many brands try to please everyone – and lose focus in the process. We want to change that.
“
The closed season is over: brands have to polarize
For SPRACHLOS.ME, the future lies in brands that don’t appeal to everyone, but attract exactly the right people. “It’s better to have 1,000 fans who celebrate you than 10,000 followers who don’t even notice you,” emphasizes Smula. 2025 belongs to the companies that have the courage to position themselves clearly – even if that means causing offense. Because brands without opinions are brands without impact.
Courage to gap: Don’t be able to do everything, but do the right thing
SPRACHLOS.ME is focusing on radical clarity in the new year: fewer tasks, more impact. “Many companies get bogged down by trying to do everything perfectly,” explains Smula. “We say: Do less, but do it right. Don’t communicate more, communicate better.
“
2025: The time of courageous decisions
The agency sees the greatest potential in small and medium-sized companies. “These companies don’t have huge budgets, but they do have the advantage of being able to act quickly and unconventionally
“, says Smula. “The only question is: Do they dare?”
SPRACHLOS.ME is convinced that brands will have to dare more in 2025 to be successful – whether through provocative campaigns, unconventional messages or the courage to openly show weaknesses. “Perfection is boring. Imperfect honesty? That creates trust
“, concludes Smula.
With this vision, the agency is starting a year that aims to make brands bolder, more honest and more unique. 2025: The year when mediocrity is no longer an option ;).
About SPRACHLOS.ME
SPRACHLOS.ME is the communications agency with a focus on advertising, communication and positioning of companies in Austria and those who want to conquer the Austrian market.
SPRACHLOS.ME is not an ordinary communications agency. We are the WD40 spray of the advertising industry. We are as yellow as the first ray of sunshine after a hard night, the happy but sometimes annoying family at the dinner table. We are loud and quiet, we are unpleasant and pleasant, we offend and round off.