Total online usage increased by around 30 percent last week
Vienna (OTS) – They are currently the most successful self-produced streaming series on the ORF, they were at number 1 in the iTunes charts and now they are once again TV primetime winners with young audiences – and the “Beast” fans are becoming more and more: so far there have been a total of 1,089 since the start Millions of people in Austria saw the “beasts” (widest circle of seers)!
If you take into account usage since the start on January 1, 2024, the first two “Beast” episodes have so far attracted around 430,000 and 450,000 viewers respectively. Episodes 3 and 4 reached more young people in Austria yesterday (February 25th) alone when they were broadcast linearly on ORF 1, with a 14 percent market share in the target group 12-49 than any other TV program at that time. A total of 625,000 “Beast” fans attended yesterday’s TV broadcast of the two episodes (widest circle of viewers). Yesterday’s overnight teletest numbers (325,000 and 292,000 for E12+) clearly only reflect the part of TV usage that was achieved linearly yesterday. Including previous online usage – but without subsequent usage – episodes 3 and 4 have so far reached almost 400,000 viewers per episode – and the number is increasing every day: since the TV start last week (February 19th) alone, online usage has increased by around 30 percent.
ORF program director Stefanie Groiss-Horowitz: “Young Austria loves the ‘Beasts’ and, as we intended from the start, uses the series regularly in all distribution channels – linear and non-linear. A young series that reaches young audiences where they are – a win-win situation for everyone!”