Skis and ski boots delight at Christmas

This year, high-quality sports products, especially skis and ski boots, were once again popular Christmas gifts for Austrians. Models with innovative features, such as ski boots with the BOA closure system, were particularly in demand, as feedback from SPORT 2000 specialist retailers shows. Helmets, other winter sports equipment and vouchers were also very popular. In contrast, touring skis, cross-country skiing equipment and textiles found their place under the local Christmas trees less often this year. “The Christmas business of SPORT 2000 specialist retailers shows that the enthusiasm for exercise in the snow is still unbroken. Austrians value personal advice on high-quality sporting goods in stationary stores“, summarizes Irina Andorfer, Managing Director of SPORT 2000 Austria. The specialized SPORT 2000 specialist dealers primarily benefited from this quality requirement of customers with sporting demands. “This development confirms that our targeted specialization strategy and consistent alignment with the needs of the market is the right path“, says Andorfer. Good snow conditions are crucial for the remainder of the 2024/25 winter sports season.