The 100th International Radio Exhibition (IFA 2024) began on September 6th (local time) in Berlin, Germany. Since its premiere in 1924, IFA has witnessed a century of change in the consumer electronics industry and evolved into an exemplary event of global technological innovation. Each event heralds the endless possibilities of future technologies and lifestyles.
As a regular exhibitor and industry leader, the German cult brand METZ had a dynamic appearance at IFA 2024, showcasing its continuous progress in the field of consumer electronics. METZ presented its extraordinary innovative strength and thereby wrote a new chapter in the history of the household appliance industry.
On the first day of IFA 2024, Chancellor Olaf Scholz visited the METZ stand. He was impressed by METZ’s innovative high-tech products and praised them highly. The product that particularly caught the Chancellor’s attention was METZ’s flagship, the Primus OLED 77 – a product that combines image quality, acoustics and design at the highest level. The Chancellor asked why the television was called “Primus”. “Because this television is one of the best in terms of picture quality, acoustics and design,” explains Dr. Kotzbauer, Managing Director of METZ. The Chancellor’s visit highlighted METZ’s influence in the high-end market, fueled anticipation for future technological developments and strengthened METZ’s confidence in exploring and expanding in the European market. METZ expresses its sincere gratitude for the opportunity to share this historic moment with the media and consumers.
Starting with the manufacture of radio devices, METZ has grown into a comprehensive technology company spanning TV sets, IoT cameras, set-top boxes, smart devices, XR and more. METZ continues to lead industry development trends and is at the forefront of technological innovation. At IFA 2024, METZ Classic and METZ Blue made a strong impression, including the OLED series in collaboration with BMW, the Frame+ TV series with seamless wall mounting, the world’s best-selling 100-inch TV series, the gaming TV series with the best sound, the world’s first AI karaoke Google TV series, portable TVs and more. The company also showcased home appliances such as refrigerators and washing machines, as well as personal care products such as electric shavers, toothbrushes, high-speed hair dryers and XR products. The diverse range of products and intelligent interactive experiences were a feast for the participants.
The successful implementation of IFA 2024 is not only a review and appreciation of the past century of technological development, but also a look ahead to future technological innovations and digital transformation. As a witness and participant in this historic moment, METZ will continue to lead with technological innovation and continuously deliver “German manufacturing” and “German quality” to users. While maintaining the German craftsmanship spirit, METZ will continue to work with global partners, bring German quality to the transformation of the electronics industry, and create globally influential products and services that contribute more “METZ wisdom” for sustainable human development.
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