As an experienced and long-standing consultant and coach, Bruno Birri is convinced that “selling on the web” is experiencing a development that is in no way in the interests of the buyers.
Vienna (OTS) – In his research he relies, among others, on Jasen Fladlien, (a well-known online marketer) who shows in his book “One to Many” that around 20% of buyers of online services never log in. He further writes that most people who have cleared the initial hurdle NEVER get past 25% of the course materials. Statements from other online marketers also confirm these experiences: 80% of offers in the area of people development are never implemented. Some online marketers even talk about 90% and can prove this.
Bruno Birri explains in conversation with Otto Koller, publisher of the MedienManager platform, explains how highly manipulative online sales work. He also complains that these psychologically tricky sales processes take place without any dialogue with the provider. And if there is a dialogue, it is via telephone or video, following an extremely manipulative webinar, where the sole aim is to shape the emotional prison of the target persons so that they act in the interests of the seller. The fact is that with the help of AI text generators such as Jasper Chat, ChatGPT, Bard, Bing AI, etc., entire books, seminar programs and webinar offers are already being created by digital marketing professionals who are completely unrelated to the topic. What counts is the profit that is made through people who are seduced into buying in mostly evening situations with the help of highly manipulative and digital sales processes. This catapulted the business of people’s fears, hopes, wishes and worries into a completely new dimension.
Other articles in this release:
MANUAL Generation Z
In 2025, Gen Z will be unbeatably attractive as the largest purchasing generation, accounting for 30% of gross income.
The award-winning social media expert reveals how to convince this demanding group of young people Felix Beilharz in his new book “Manual Generation Z. Address, inspire and retain digital natives as applicants, customers and employees“ (Published on September 26, 2023 by Gabal Verlag). In conversation with Media Manager Publisher Otto Koller He also explains why this indispensable guide is needed for all those who don’t want to lose touch with Gen Z and want to become successful together with them.
In this interview, the business lawyer explains what sets Gen Z apart, what values, attitudes and goals they represent and what demands they place on companies. Shown using numerous examples and interviews with company representatives Felix BeilharzHow companies can attract and retain digital natives as employees and customers.
Pop-ups, advertising clips and the like – a disruptive factor or a source of opportunity?
Pop-ups, short advertising clips that you can’t skip and ads with autoplay. We love scrolling through the web and at the same time we hate being subjected to a daily barrage of online advertising. Online advertising has a purpose: to attract attention and arouse interest in a service, product or similar.
Online advertising doesn’t have to be annoying. Companies can use simple tricks and methods to activate advertisements that catch the target group’s attention at first glance.
Alexander Schroer, CEO of Artvel Mediaexplains in an interview with MedienManager publisher Otto Koller how online advertising can be used specifically to increase interest.
What methods are there and what are the advantages and disadvantages? What should you pay attention to as an entrepreneur? And what tools can you use?
The video for the IP Austria Screening 2023 is here!
The RTL marketing subsidiary IP Austria gives an exclusive insight into the coming season.
On October 4th, the RTL marketing subsidiary IP Austria opened the curtain for the coming 2023/24 season at an impressive event under the motto “incredIPle – a spectacular journey through the colorful media world of IP Austria”. Around 450 industry representatives gathered in the Vienna factory halls and were given a first insight into the multichannel marketer’s TV program highlights and innovative advertising solutions.
In addition, IP Austria announced its current new developments: the addition of another channel to the marketing portfolio and an internal dynamic restructuring. “A constantly changing market with new players and structures sometimes requires internal realignment and restructuring. One of the most pleasing developments at IP Austria in this context is our current newcomer Elisabeth Frank, who is taking up her position as the new Director of Multichannel Sales at IP Austria,” says Walter Zinggl.
Questions & Contact:
Otto Koller MBA
Publisher Media Manager
Mobil +43 664 887 89 662
marketing@medienmanager.at