Schindler is cooperating with another marketer and is taking the lead in pushing high-quality elevator screens as a digital advertising platform.
Vienna (OTS) – Schindler FRAMEN’s new partner will in future market 150 screens in the upscale hotel industry in the DACH region. At some locations, the first advertising campaigns are already running in the elevator and entertaining guests with infotainment.
The most important points summarized:
- 150 screens in upscale three to four-star superior hotels can now be booked individually through FRAMEN. By 2025, the digital offering in the elevator will be expanded to 220 screens in Salzburg, Tyrol and Vorarlberg.
- The individually bookable spot length is 60 seconds, with three 10-second spots available for advertising and a further 30 seconds for hotel information.
- Good infotainment provides entertainment, informs guests and relieves the burden on hotel staff.
- Elevator screens are optimal from an advertising perspective: in the elevator, attention is almost undivided, and every hotel guest uses it. Targeted time targeting further increases the advertising effectiveness.
The first hotel locations in Salzburg, Tyrol and Vorarlberg are already being connected to the FRAMEN screen network and being marketed professionally, including programmatically. The digital advertising platform in the elevator is generating great interest from hoteliers and advertising partners. The infotainment offering ranges from weather reports and leisure activities in the region to wellness offers and the hotel’s à la carte menu. The advertising content reaches a high-income target group and offers new touchpoints for advertisers. Since lift rides are not very varied, good infotainment not only offers entertainment and information for hotel guests, but also relieves the burden on hotel staff. Targeted time targeting at the peak times around breakfast, lunch and dinner further increases advertising effectiveness. An average of two screens are installed in the elevators per hotel.
Info- und Entertainment am Point of Wait
„The hotel elevator is the perfect hub for information and entertainment: almost all guests use it, and thanks to simple programming by the hotels, content such as excursion tips or free slots in the wellness area can be communicated in real time. Digital communication in the elevator becomes added value for hotel guests, advertisers and hoteliers
“, explains Gottfried Jung, Existing Installation Director at Schindler Austria. The new advertising network extends across the Alpine region of Austria, which is known to many as a dream destination for hiking and skiing holidays. The locations that can be booked include places such as Ischgl and Kitzbühel, Saalbach-Hinterglemm, Zell am See as well as the Zillertal, Sölden, Lech and St. Anton am Arlberg.
High advertising effectiveness thanks to almost undivided attention
Hotels in these areas appeal to a diverse target group. It ranges from skiers and snowboarders to families, those seeking wellness and relaxation, to corporate events, outdoor enthusiasts and gourmets. “We see enormous potential in content distribution in elevators. Guests usually have no cell phone reception while driving and are open to good infotainment. Holidaymakers, nature lovers and sports enthusiasts can be targeted
says Antonello Romano, Senior Growth Manager at FRAMEN. Advertisers and agencies can book hotel locations directly and programmatically using the FRAMEN Ads Manager – a tool with which advertising campaigns can be created and tracked live in just a few minutes.
Questions & Contact:
Schindler Elevators and Escalators GmbH
Mag. Michael Uher
Head of Marketing & PR
+43 (0)5 / 724463 – 3536
michael.uher@schindler.com
http://www.schindler.at