EQS-News: Schoeller-Bleckmann Oilfield Equipment AG / Key word(s):
Strategic Company Decision
SBO presents recalibrated strategy and new brand identity
20.03.2025 / 10:30 CET/CEST
The issuer is solely responsible for the content of this announcement.
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SBO presents recalibrated strategy and new brand identity
• Realignment with diversification into new industries and market
expansion
• Clear targets: Increase sales to MEUR 900 by 2030, of which MEUR 200
from new business areas; EBITDA margin of over 20%
• New brand identity reflects strategic positioning
SBO, leading global provider of high-precision technology and energy
equipment, today presents a recalibrated strategy. With a clear focus on
diversification, market expansion, technology leadership and operational
excellence, the company is positioning itself for sustainable growth in
the energy sector and increasingly beyond. At the same time, SBO is
launching a new brand identity that visually underlines the strategic
realignment. The SBO brand symbolizes innovation, precision and
sustainability.
“Our precision and technological excellence are the foundation of our
business – and they are the key to our future. With our strategy, we are
building on our core competencies to tap into attractive growth industries
outside the traditional energy sector with our technologies. We are
increasingly focusing on high-precision solutions for the energy
transition and other industrial applications”, says CEO Klaus Mader. “Our
new brand identity clearly expresses our claim: we drive precision that
changes industries.”
Strategic realignment: precision as a growth driver in new industries
Over the past decades, SBO has built up a market-leading position in the
oil and gas industry. The refined strategy aims to make this technological
know-how available to a broader industrial base. SBO's core competencies
in precision technology, high-performance materials and innovative
manufacturing processes are being transferred to new industries. The goal
is to ensure growth and value creation across different industries. The
two business divisions of SBO will therefore operate under the names
Precision Technology (previously: Advanced Manufacturing and Services,
AMS) and Energy Equipment (previously: Oilfield Equipment, OE).
“Technological progress is opening up new opportunities. Our precision
technologies will continue to play a key role – in the energy transition
and in many other industries”, says Klaus Mader.
Diversification as growth pillar
This diversification is a central pillar of the strategic approach. SBO is
leveraging its expertise beyond the oil and gas industry and expanding
into high-growth industries. An important new focus is flow control. This
area includes technologies, components and systems to direct the
transmission and management of fluids in various industries. Flow control
equipment is needed in a variety of industries and requires
high-performance materials and the highest precision in manufacturing, for
which SBO has been known for decades. With the expansion of SBO's flow
control portfolio, which has been focused on the oil and gas industry
until now, the company will enter new attractive niches in the flow
control industry that are less cyclical than the oil and gas sector and
therefore offer long-term stability and growth.
Beyond flow control, SBO continues to focus on innovations in
next-generation geothermal energy and on advanced 3D metal printing – two
areas in which SBO will set new standards with high-precision
technologies. “By diversifying our portfolio, we will strengthen SBO’s
resilience and ensure that we are well-positioned to capture growth across
multiple high-value industries”, says Mader.
Further strategic pillars: Market expansion, technology leadership and
operational excellence
In addition to diversification, SBO is leveraging three other growth and
value drivers: market expansion, technology leadership and operational
excellence. Through continued expansion in high-growth regions such as the
Middle East, Latin America and Asia, SBO is strengthening its global
presence and tapping into new market opportunities. At the same time, the
company is expanding its technology leadership through highly specialized
materials and innovative manufacturing processes particularly for
challenging applications in the oil and gas industry, in the field of
energy transition (such as geothermal energy and carbon capture & storage)
and in other industries such as space, aerospace and semiconductors.
Operational excellence remains a priority: SBO ensures long-term value
generation and competitiveness through optimized manufacturing capacities,
a resilient supply chain and sustainable, energy-efficient processes.
Clear growth targets for the coming years
The diversification strategy strengthens SBO's resilience and ensures that
the company is optimally positioned for sustainable growth in several high
value-added industries. SBO has defined ambitious targets: Sales are to
increase to MEUR 900 by 2030, of which MEUR 200 will come from new
business areas. The company aims to achieve an EBITDA margin of over 20%
across the market cycle. In the area of sustainability, SBO plans to
reduce Scope 1 and 2 emissions by 30% and Scope 3 emissions by 10% by
2030. These targets will be supported by capital expenditures, organic
growth and strategic acquisitions.
New brand identity
In line with the strategy recalibration, SBO presents a new brand identity
that reflects the evolution of the company. The new brand name “SBO”
represents the company’s established position as a high-precision
technology provider with a broader industry focus. The new SBO brand
identity unites the company's appearance under a clear, future-oriented
design that highlights the transformation. SBO's new website went live
today at (1)www.sbo.at. CEO Klaus Mader says, “SBO stands for precision,
innovation and sustainability. We are already active in several industries
outside the oil and gas sector. The new brand identity highlights this and
sends a clear signal for growth and diversification.”
The Executive Board will propose to the Annual General Meeting in April
2025 to change the legal company name to SBO AG. This step is intended to
unify the brand identity with the company name and confirm the strategic
course towards diversification and future-oriented growth opportunities.
About SBO
SBO is leading in the manufacture of high-alloy, non-magnetic steels,
high-precision components and high-tech equipment for the energy sector
and other industrial sectors. The global precision technology group,
headquartered in Ternitz, Austria, operates worldwide at more than 20
locations with around 1,600 employees. The group delivers cutting-edge
technologies backed by a highly innovative product portfolio and strong
intellectual property. In its Precision Technology division, SBO
specializes in high-precision metal components, ranging from complex steel
parts to additive manufacturing solutions for industries requiring maximum
accuracy and performance. In the Energy Equipment division, SBO provides
high-tech equipment for directional drilling and well completion including
high-precision flow control products. Designed for extreme conditions,
these solutions perform in high-temperature and high-pressure
environments, serving important industries including oil and gas, energy
and other industrial sectors. SBO is listed in the leading index ATX of
the Vienna Stock Exchange (ISIN AT0000946652). More information:
www.sbo.at
Contact:
Monika Bell, Head of Investor Relations
phone: +43 2630 315-253
email: (2)investor.relations@sbo.at (3)media.relations@sbo.at
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20.03.2025 CET/CEST This Corporate News was distributed by EQS Group.
www.eqs.com
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Language: English
Company: Schoeller-Bleckmann Oilfield Equipment AG
Hauptstrasse 2
2630 Ternitz
Austria
Phone: +43 (0)2630/315110
E-mail: info@sbo.at
Internet: http://www.sbo.at
ISIN: AT0000946652
Indices: ATX
Listed: Vienna Stock Exchange (Official Market)
EQS News ID: 2103336
End of News EQS News Service
2103336 20.03.2025 CET/CEST
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