Peking (ots/PRNewswire) – Euromonitor-certified Roborock attributes its rise to the top to a long-term mindset that puts customer-focused innovation first
Roborock, a global leader in highly intelligent household robotic technology that simplifies everyday life, today announced that the company has ranked first in the world in sales of robot vacuum cleaners, according to new data from Euromonitor. To mark its 10th anniversary, the brand celebrated its achievements at a global launch event while previewing new product lines and its vision for the future.
Founded in 2014, Roborock owes its success to its long-standing commitment to customer-focused innovation. By providing meaningful solutions that improve everyday life, Roborock has built a truly global following, with Euromonitor data confirming the brand is the number one robot vacuum cleaner sales worldwide (1).
“We are extremely honored to celebrate this success with all of you, made possible thanks to your continued trust and support over the past decade.” Mr. Quan, President of Roborock, announced “Our journey to success has been a marathon, not a sprint, as we have always kept in mind our brand spirit of thinking long-term to do the right thing.” “Through our relentless commitment to delivering real value to our customers , we built the brand affinity that got us to where we are today – well on our way to becoming a global leader in smart home.”
Stepping stones on the path to success: Roborock achieves steady market growth on the way to becoming a leading global home appliance brand
The brand has further consolidated its global success story, achieving impressive results in many of its key markets. Roborock is now present in over 170 countries and serves over 15 million households worldwide. According to data from IDC, Roborock is number one in Turkey and number two in the US in terms of sales, while the company also ranks first in Germany, Korea and the Nordics in terms of shipments in 2023 (2nd). ). As shown in Roborock’s latest financial report, the brand recorded total sales of 8.65 billion yuan ($1.22 billion) last year, with a total of more than 2.6 million robot vacuum cleaners shipped. Roborock’s overseas business recorded a year-on-year revenue growth of 21.42%, and Roborock’s net profit was reported at 2.05 billion yuan (US$288 million), an annual growth rate of 73.32%. This consistent growth across all key markets demonstrates that Roborock’s strategic decision to speak directly to consumer needs and strive for a superior user experience is resonating with millions of people worldwide.
Despite these successes, Mr. Quan acknowledged that these results in themselves are not the end goal. Globalization is an important pillar of Roborock’s mission to become a leader in its field. Thus, Roborock plans to expand its global presence by introducing innovative products tailored to the specific needs of global users, taking into account the different requirements of different markets, and forging more partnerships worldwide to ensure that Roborock operates on a larger scale and faster gaining a foothold overseas.
Meaningful Innovation: Roborock’s user-centered R&D principles and latest revolutionary developments
Roborock’s passion for creating value for its customers drives the company to constantly seek new technological advancements that can solve real problems for customers. From 2019 to 2023, Roborock invested 1.9 billion yuan ($260 million) in research and development. Roborock’s long-term approach ensures that R&D teams do not look for quick fixes, but rather focus on innovations that truly serve the needs of end users, such as: B. in key areas such as cleaning functions, mapping and navigation, comfort and smart home networking.
With the FlexiArm Design™ Side Brush, Roborock has improved the cleaning capabilities of its latest range. The extendable side brush covers 100% of the corners, improving the user experience. When it comes to user satisfaction, a low-maintenance, hands-free experience is also paramount. Roborock recently introduced an automatic water refill and drain system that automatically drains the dirty water through the pipes and replaces it with clean water while mopping and refilling the tank.
In addition to advanced hardware solutions, Roborock has always invested heavily in discovering and implementing new technologies that can improve the functionality and accessibility of its devices. Roborock’s Reactive AI 2.0 Obstacle Recognition technology detects and distinguishes between floor and room types, identifying 73 different obstacles to overcome, including floor mirrors and pet accessories. The Roborock SmartPlanTM feature uses an advanced AI algorithm to intelligently plan and optimize cleaning routes and settings based on user habits and specific home layout, making the cleaning process even smarter and more efficient. The S8 MaxV Ultra is now CSA certified for Matter and more Roborock products will follow in the near future to improve connectivity.
Enriching Roborock’s product portfolio to improve consumers’ quality of life
Concluding the exciting launch, Roborock introduced three exciting new product lines that expand its portfolio of intelligent automated devices. Roborock product managers introduced three new robot vacuum cleaners on stage: the G20S (S8 MaxV Ultra), the V20 and the P10S Pro.
The G20S (S8 MaxV Ultra) Unveiled at CES 2024 to widespread acclaim, Roborock is Roborock’s most technologically advanced one-stop cleaning solution to date. A highly intuitive device, the G20S features a FlexiArm Design™ side brush, a unique robotic arm that provides complete corner cleaning, and an additional side mop for edge cleaning. Added to this are Reactive AI 2.0 obstacle detection, a built-in intelligent voice assistant and RockDock® Ultra, which automatically supplies the cleaning robot with hot water and heated air and offers an intelligent mop re-wash and re-mop function. The G20S (S8 MaxV Ultra) will be available in stores worldwide starting April at a price of $1,799.99 / €1,499.
The V20, initially launching in China, is the world’s first robot vacuum equipped with a dual-vision 3DToF solid-state LiDAR navigation and obstacle avoidance system that observes the reflection of modulated light, providing better depth accuracy for an even provides more intuitive ground mapping. With an ultra-thin 8.2cm body and equipped with FlexiArm DesignTM corner and edge cleaning, DuoRoller Riser Brush and maintenance-free cleaning dock, the V20 will redefine automatic, low-maintenance cleaning.
The P10S Pro Finally, is the perfect partner for hard-to-reach places. Combining FlexiArm DesignTM with an extendable side brush and mop, the device provides 100% corner coverage and ultimate edge cleaning that tackles even the most difficult surfaces.
These solutions reinforce Roborock’s commitment to meeting the needs of its customers in its fearless pursuit of innovation. Stay tuned as we announce additional market-specific launches of these and other innovations.
Information about Roborock
Roborock is committed to innovation in the research, development and manufacturing of household cleaning equipment, especially robots, cordless vacuum cleaners and wet/dry vacuum cleaners. Every Roborock product is designed to solve real problems so Roborock customers can live better lives. Roborock is currently available in more than 40 countries, including the USA, Germany, France and Spain. The company operates from four locations, with offices in Beijing, Shanghai, Shenzhen and Hong Kong. For more information, see https://global.roborock.com/.
(1) Data comes from Euromonitor International (Shanghai) Co, Ltd. The sales figures of robot vacuum cleaners worldwide in the first three quarters of 2023 (in hundred million RMB) were used for the calculation. Roborock is at the top of the industry. Robot vacuum cleaners are vacuum cleaners that automatically move through rooms using sensors
move to clean floors. The study was completed in February 2024.
(2) Data based on IDC Quarterly Smart Home Device Tracker, 2023 Q4. Rankings for the US and Turkey are based on sales value, while rankings for Germany, the Nordics (Denmark, Finland, Norway, Sweden) and Korea are based on shipping volume.
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