The Reptrak Company ™, which has been worldwide in the field of reputation management for over 20 years, has presented Reptrak Compass ™, its most advanced and globally scalable platform.
Compass will be introduced in July this year and enables the communications manager and managers not only to monitor the reputation of their stakeholders, but also to actively, precisely and safely actively shape them.
Compass is more than just one rating, it is the only really integrated global solution for reputation management that combines the first-class global advisory skills of Reptrak with AI-based navigation. Compass was developed for the dynamic environment of today’s stakeholders and enables managers to no longer only measure their reputation, but to actively shape it.
“Compass was developed to deliver what managers need the most today – fast, reliable information that pushes measures,” explains Chip Garate, Chief Product and Technology Officer at Reptrak. “Where do we stand with every stakeholder group? Which reputation risks are emerging? Where should we act? Compass not only delivers data or evaluation, but also clarity, confidence and orientation.
With two decades of experience in reputation research and global benchmarking in over 60 countries, Compass has the most reliable basis in the industry. Thanks to the expertise and experience of Reptrak in advising the world’s largest global brands, there is nothing that we have not seen yet, and everything we have learned has been incorporated into this platform.
Reptrak would like to thank the members of his customer advisory board, who is composed of Fortune 500 companies, for their valuable findings and their partnership in the development of Compass. Your contributions were crucial for the platform to meet the most important real -time requirements of today’s executives in the area of reputation.
Compass is not just a step forward, but the future of leadership role in the area of reputation. It combines knowledge and measures across regions, stakeholder groups and management levels and helps today’s teams to lead with clarity and confidence.
Compass offers a global strategic advantage:
- Multi-stakeholder tracking and prioritization Continuous transparency regarding the perception of employees, political decision -makers, media, investors, customers and the informed public – locally and globally.
- Reporting tools for managers Provide managers and board members clear, concise data visualizations and recommendations that make decisions.
- Global industry and peer benchmarking Position your reputation precisely compared to global competitors, industry standards and regulatory expectations.
- Integrated global advisory partnership Each COMPASS receives a direct strategic advantage from the global advisory team from Reptrak – a partner who puts knowledge into measures in all regions.
- AI-based navigation Real-time advice based on global information that helps you to minimize risks and build up brand value before escalating problems.
Availability
Compass will officially start in July of this year with a gradual global introduction to Reptrak customers. Initial feedback from selected company users confirm that Compass represents a groundbreaking innovation that enables companies to not only monitor their reputation, but to proactively manage them.
Reptrak invites managers from the areas of communication, corporate matters, brand management and reputation management worldwide to get to know Compass and learn how to not only document their reputation, but can actively design.
To take a first look at Compass and learn more, please visit www.reptrak.com/request-demo.
Information about the Reptrak Company
The Reptrak Company is the world’s leading provider of reputation data and insights that help companies use reputation data in order to secure competitive advantages. The predictive knowledge of Reptrak enables the subscribers to secure the business value, optimize the ROI and to strengthen their positive influence on society. Reptrak combines advanced metrics with committed reputation advisors and provides implementable analyzes that bring about corporate goals with the mood of stakeholders in global markets and various industries.
The Reptrak Company was founded in 2004 and has the world’s largest reputation benchmarking database, in which over 1 million company reviews are collected annually, which are used by managing directors, board members and managers in more than 60 countries worldwide. You can find more information at www.reptrak.com.
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