In April of this year, the Chery Group officially presented its new brand Lepas brand and started its global journey to offer refined lifestyle experiences. As an important step in his globalization strategy, Lepas will make his debut in overseas on the Indonesia International Auto Show, which will open on July 23.
With the choice of Indonesia, the most important market in Southeast Asia, for his debut in overseas, Lepas proves his future -oriented strategy and his unshakable trust in the emerging markets worldwide. At this year’s Indonesia International Auto Show, Lepas will bring his brand philosophy “Colorful Life, Masterful Drive” to life on the most lively exhibition area of the event. The brand will transform its exhibition area into a premium lifestyle walkway on which strong colors, refined design and interactive elements come together to offer a real experience that stands out from conventional automotive exhibitions. The head designer of Lepas will also be on site to explore the endless possibilities of the elegant mobility of the future in detailed discussions with visitors and media representatives.
According to its developmental philosophy “somewhere, for something”, Lepas actively integrates into the Indonesian market by accelerating the establishment of a comprehensive sales and service network in order to meet the needs of local consumers.
At this automotive exhibition, Lepas will present its star product portfolio – L8, L6 and L4 – together for the first time. The L8, a benchmark SUV in its segment, combines elegant styling with a technology-oriented cockpit, spacious comfort and comprehensive safety equipment-and is therefore the ideal choice for urban elites that maintain a premium lifestyle. The brand new models L6 and L4 are also presented at the fair. These vehicles, which are leading in their segment, will expand the attractiveness of lepas to a wider audience – from fashion -conscious city residents to individualists – and overall a premium brand experience that combines an extraordinary value with high quality for global customers.
The global premiere of Lepas is just the beginning. With Indonesia as a strategic springboard, the brand makes quick progress on its way to becoming “the brand of choice for premium lifestyle” worldwide. On this caralon, Lepas will present the most colorful exhibition – not only as a visual spectacle, but also as a symbol of his commitment to research and hug the colorful life and cultural diversity. Driven by human-centered technology and the universal language of colors, Lepas now begins its global journey from China and leads a new generation of city dwellers to their demanding vision of premium mobility.
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