The Quality Group, North German provider of performance Nutrition with the brands ESN and more Nutrition, welcomes a new partner in the company family with RAW Nutrition.
RAW Nutrition is one of the fastest growing brands in the area of sports nutrition and was awarded in 2024 by Inc. 5000 as the growth -strongest consumer goods company. With the start as a strategic partner, The Quality Group laid the foundation for a common future – with a focus on quality, innovation and a strong community. BUM Energy, the second mark of RAW-Co-Owner Chris Bumstead, also becomes part of the common portfolio.
“Both RAW Nutrition and The Quality Group rely on a close bond with their target groups. While RAW enthusiastically in the USA: we activate a loyal, performance -oriented supporter in Europe with ESN and more nutrition. This partnership is a real boost for both sides – and we are happy to work with Dom Iacovone and Chris Bangstead. Chris has long been a worldwide icon Industry – a strong signal for everyone who lives and love our brands, “says Heikki Takala, CEO of The Quality Group.
Both companies have a clear attitude: athlete: The focus is on the inside. And if you want to achieve sporting goals, you need products that you can rely on. This is exactly where the collaboration begins – The Quality Group brings many years of experience in product development, quality assurance and scaling to support RAW Nutrition with further growth in the US market.
Common spirit, common growth
As part of the participation, Dom Iacovone, Co-Founder and CEO of RAW Nutrition, as well as Chris Bumstead, co-a-owner and six-time Mr. Olympia of the Classic Physique, are involved as a co-partner at The Quality Group.
In the coming months, RAW Nutrition plans to further expand its product portfolio, address new target groups in the USA and bring fresh impulses to the community.
“We spoke to many international performance nutrition companies-but The Quality Group convinced us. They know the opportunities and challenges that are ahead of us and have successfully mastered them. For me it was clear: I don’t want a pure donor, but a real strategic partner. We have big goals with RAW-and this is the first step to achieve them,” says Dom Iacovone, Co-Founder and CEO from RAW Nutrition.
RAW Nutrition and the Quality Group will continue to act as an independent brands – and work together to offer their customers: in the long term to offer real added value.
Über The Quality Group
The Quality Group is Germany’s leading provider of Sports Nutrition, Supplements and Better-for-You products. With the brands ESN and more nutrition, the company operates a fully integrated direct-to-consumer and social commerce model with its own production, logistics and tech infrastructure. In addition to the strong D2C business, The Quality Group-especially in the food retail-is growing continuously. The products are now available in the entire roof region, in the Netherlands and in the UK.
The company, based in Elmshorn, employs over 1,200 employees and generated sales of more than 680 million euros in 2023. The owners are the founders, an experienced management team and CVC Capital Partners, one of the world’s leading private equity companies.
About RAW Nutrition
RAW Nutrition was founded in 2019 and is now managed by Dr. Domenic Iacovone, Chris Bumstead and Matt Jansen, one of the most renowned coaches in bodybuilding.
The brand stands for uncompromising quality, modern formulations and functional products that are tailored to the needs of athletes: tailored inside – for performance, regeneration and well -being. RAW Nutrition is certified for informed sports and relies on transparent recipes without unnecessary additives.