Rainbowco (SZ002483), a worldwide leading manufacturer of high-end equipment, announced that with effect from September 1, 2025, the port container equipment manufactured at its location in Taicang, China, is converted from the common brand Genma-Kalmar to the uniform group brand “Genma”. This strategic step aims to strengthen the global influence of the Genma brand and marks a new phase in Rainbowco’s global expansion in the field of manufacturing high-end devices.
After the upgrade, Rainbowco’s product brand portfolio will concentrate on two core brands: “Genma” and “Koch”. Rainbowco was founded in 2003 and runs five production sites worldwide with over 3,600 employees and sales of over $ 1 billion in 2024. The port container equipment is made by Jiangsu Rainbow Industrial Equipment Co. ((RIC) Made, a 100 % subsidiary of Rainbowco, based in Taicang, China.
Since the start of a strategic partnership with the global equipment giant Cargotec in 2004, Rainbowco has made progress steadily in the area of port equipment:
- 2012: Foundation of a joint venture with Cargotec in Taicang, which takes over: Kalmar and Genma as part of a two-brand strategy construction, manufacturing and global services for severe harbor cranes from Kalmar.
- 2020: The joint venture completed a strategic restructuring and was in RIC renamed, which optimized the operation and deepened the localization.
- 2022: Ric acquired the global intellectual property rights for heavy harbor cranes from Kalmar and introduced the common brand Genma-Kalmar to bundle the technological strengths and expand into the global high-end markets.
- 2025: The brand strategy is upgraded to establish Genma as a core brand for container port machines and to open a new chapter in global high-end equipment construction.
Mr. Martin Wu, CEO of Rainbowco, said: “Rainbowco is still involved in the area of high-end equipment. This rebranding is an important milestone in our global strategy. We will further expand our global production promotion and deepen our local service networks in order to be able to offer our customers efficient and intelligent solutions worldwide.”
Global partners are cordially invited to experience the latest technological innovations from Genma:
- Toc Afrika 2025: 17-18. September, Morocco (Stand: Genma Solutions_B10)
- American ToC 2025: 21.-23. Oktober, Panama (Stand: GENMA SOLUTIONS_E6)
- TOC Asien 2025: 25.-26. November, Singapur (Stand: GENMA SOLUTIONS_C10)
Further information: https://www.genmasolutions.com/
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