Advertising videos are the heart of modern marketing strategies – but not every video achieves the desired effect. Especially at the beginning of the new year, the question arises: How do you manage to not only attract attention with an advertising video, but also achieve lasting success?
“A successful advertising video combines emotions with clear messages – and avoids the most common mistakes that cost reach and impact,” explains the international advertising film producer and director Jannis Riebschläger. “With the right dos and don’ts, companies can optimally address their target groups and significantly increase the performance of their campaigns.” He reveals in this conversation MedienManager publisher Otto Koller.
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