Daniel Steindl is – at only 24 years – operations manager of the Printerei janetschek. And therefore probably also the youngest manager in his industry. His conviction that print is the means of communication of the future for SMEs (small and medium -sized companies) may seem surprising at first glance – after all, digitization dominates more and more. But he has some strong arguments why Print also a central role in the communication of SMEs Playing will play: higher trust and credibility, higher attention & less distraction, sustainable customer loyalty, less competition & higher effect, combination with digital communication, regional strength – perfect for local SMEs, and much more. He is also convinced that Print offers enormous advantages for local companies (e.g. craftsmen, restaurants, retailers, retailers). Local newspapers, flyers or direct mailings often have a higher relevance than an online display that algorithms may play out to the wrong target group.
Steindl is convinced: “Print is by no means dead – on the contrary: Especially in a digital world, it can offer a decisive competitive advantage for SMEs. It is not a substitute for digital channels, but a valuable addition that creates trust, increases attention and binds customers in the long term. Those who use print strategically and combine with digital measures have a strong and future -proof communication strategy. “
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