They create a close connection to the listeners, transport emotions and remain in the memory. But how can companies really use the entire potential?
In conversation between Uwe Fleischer, Podcast expert and owner of the Podcast Agency Casa Clou and media manager editor Otto Koller, reports the long -time podcaster about the unique opportunities of this extraordinary tool. “It is much more than a niche format. Podcasts have developed into one of the most effective tools in modern marketing. With no other medium, content can be conveyed so authentically and emotionally. Podcasts accompany people in their everyday life – often in moments when they are relaxed and open to new impulses. This property makes them a perfect channel to place marketing messages sustainably.” so the expert.
In contrast to classic advertising formats, podcasts create an intimate connection between the moderator and the listener. The voice transports emotions, credibility and personality in a way that texts often lack. The medium is not only heard, it is experienced. Companies that use podcasts can build an incomparable closeness to their target group – in an environment without distraction.
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