A podcast is a series of video and audio media (episodes) that can be subscribed to and accessed on the Internet. In this MM talk between Tatjana Lukášfounder and CEO of happyhousemedia GmbH, and Otto Koller, publisher of MediaManager, are about the apparently almost magical effect of podcasts.
While social media posts are increasingly losing their advertising effectiveness in terms of their perception Podcasts on average up to 80% heard. It is also important that the moderator and therefore the usual voice of the podcast remain the same. If the topic is suitable for the target group, the podcast is deliberately selected and subscribed to on the Internet. A conscious decision that the listener makes for himself in order to listen to his own personal chosen topic in his free time, usually for relaxation.
“Podcasts are clearly not a fad,” Tatjana Lukáš is certain. Quite the opposite. It is a medium of the future that offers the listener not only an auditory retreat, but also a very personal island in an increasingly hectic everyday life.
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