The sporting goods manufacturer and retailer Decathlon continues to expand and is opening a new branch in Upper Austria in June.
Vösendorf (OTS) – The international sporting goods manufacturer and retailer Decathlon can look back on a successful year in 2023. In addition to pleasing increases in employees and sales, there was also growth in the form of an additional branch. With the opening of the fifth location, in the 1100 Columbus shopping center in Vienna, Decathlon celebrated its fifth anniversary in Austria. Since September 2023, sports enthusiasts and everyone who wants to become one can find equipment and clothing at fair prices for more than 70 sports in the spacious branch near the main train station on almost 2,000 square meters. Gábor PósfaiManaging Director of Decathlon Austria: “By opening this branch in a busy location in the heart of Vienna, we can continue to pursue our mission of making sport accessible to everyone.
“The sales figures also show that the mission is well received. Although increased energy and personnel costs often represent a challenge and were also clearly noticeable in the previous year, Decathlon recorded a 15% increase in sales in its four existing branches in Austria in 2023. If we look at all five branches, the growth even amounts to 25%. With impressive employee growth of 22%, Decathlon is also securing 180 jobs in the country five years after opening its first Austrian branch, in the SCS Park in Vösendorf.
The sixth Decathlon branch will open its doors this summer
Another branch opening is also on the agenda for the new year: the sixth Decathlon location in Austria is to be opened in June in the PlusCity shopping center in Pasching near Linz, thereby securing 30 jobs. From summer 2024, sports fans will find everything their hearts desire on around 3,000 square meters, divided over two floors. The international sporting goods manufacturer and retailer, headquartered in France, put its expansion plans into action: “Austria is a sporty country that attaches great importance to a diverse range of high-quality products at a reasonable price. Our entire range is available through online shops throughout Austria, but at the same time the branches and on-site purchasing are also important to us step by step
“, so Get married further. Decathlon demonstrates its strengths and presence not only in its own stores, but also reinforces its message through significant partnerships that extend beyond the store. Participation in events such as the Sport Austria Finals and the leisure fair in Klagenfurt also underline the importance and influence of Decathlon in the Austrian sports and leisure scene. Decathlon 2024 also reinforces its mission to make sport accessible to everyone with its support of the Caritas Cage League. As part of this campaign, free football training and tournaments are organized for children and young people between the ages of eight and 16.
Massive plus despite no discount battles
The last Black Friday, one of the busiest sales days of the year, marked another extraordinary success story for Decathlon Austria. Contrary to the trend of discount battles, the company consciously decided on an alternative strategy. Customers were able to order with free shipping throughout the Black Friday weekend, resulting in a 142 percent increase in orders compared to the previous year. “This considerable increase shows that you can score points even without discount battles and with a combination of top quality and low prices all year round
“ so Get married. The promotion also applied to large sporting goods such as bicycles and gave Decathlon the third busiest day in the history of the online shop. Get married finally: “The impressive growth – in employees, sales and orders – underscores Decathlon’s ability to be customer-focused and innovative. In the coming year we wanted to continue this success story and are optimistic about a promising and sporting future.
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About Decathlon Austria
Decathlon was founded in 1976 and is now one of the largest international sporting goods manufacturers and distributors in the world, with sales of over 15 billion euros and around 105,000 employees. Equipment and clothing for around 70 different sports are offered under one roof in around 1,750 branches in 72 countries. In Austria alone, 180 employees are currently employed in five branches. The sporting goods retailer focuses on a diverse range of high-quality products at affordable prices. The basis for this is our own production. Under the management of Gábor Pósfai, Decathlon opened its first location in Austria in August 2018. With branches in Vösendorf (Lower Austria), Vienna Stadlau, Klagenfurt and Seiersberg-Pirka (near Graz), the company opened up easy access to sport for the entire population. The fifth branch is now opening in the Columbus shopping center in Vienna.
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