Nuremberg (end) – Today the toy fair in Nuremberg comes to an end. Numerous guests visited the Playmobil trade fair stand and were carried away by the anniversary motto “Join the party”. 209 new products, including innovative sustainable products and special anniversary editions, were presented. The international guests also received a preview of spectacular collaborations and exciting promotions surrounding the 50th birthday of the iconic brand.
Bahri Kurter, Playmobil board member: “In 2024 we will celebrate 50 years of Playmobil! Our appearance at the toy fair this year was the start of an eventful anniversary year. We were able to successfully use the trade fair to give trade visitors, partners and consumers a first insight into highlights that 2024. Today, as 50 years ago, the Nuremberg Toy Fair is an important platform for the entire industry. Our own success story also began here at the fair.”
The visitors could also feel the anticipation of Playmobil’s activities in the anniversary year and the great potential of the numerous highlights that are planned throughout the year.
One of these many projects has been available in bookstores since February 1st: With over 250 creative Playmobil moments from five decades, Christian Blanck shows in “play” (Delius Klasing Verlag) how Playmobil characters become children’s room heroes. The photos are supplemented by memories of various Playmobil owners about their playing experiences.
Many other campaigns also invite consumers and fans throughout the year to immerse themselves in the colorful and diverse Playmobil universe and to continue the unique success story of the iconic brand. The redesigned one Playmobil-Website will provide ongoing information about the latest events surrounding the anniversary.
Questions & Contact:
PLAYMOBIL press office
pr@playmobil.de
0911/9666-1436