Worldwide online voting by over 150,000 consumers (PHOTO)
Zirndorf (ots) – Playmobil received a high award at the 17th edition of the World Branding Awards in London. The toy brand was awarded the “Brand of the Year” award. This international award is given for the successes and achievements of the best brands in the world.
In addition to Playmobil, MediaMarkt and Mercedes Benz are among the winners from Germany. The award is based on a global online voting in which over 150,000 consumers took part this year. As part of the World Branding Awards 2023 – 2024, over 1,500 brands from more than 40 countries were nominated – fewer than 200 of them were named winners.
The prestigious awards ceremony took place at Kensington Palace in the United Kingdom. Host David Croft, a popular television presenter in the UK, welcomed over 100 invited guests from around the world.
The jury recognized the achievements of the award winners for their “continuous efforts, which are essential to building outstanding brands.” It goes on to say: “In order to remain relevant as a brand, brands must build an image that resonates and endures.” It is also important that all generations continue to find the brand interesting, emphasized Richard Rowles, Chairman of the World Branding Forum.
Playmobil board member Bahri Kurter emphasized the importance. For him and the entire team, the award is an incentive to continually develop the brand and continue to surprise customers both large and small with new products and innovative game ideas.
ABOUT THE WORLD BRANDING AWARDS
The World Branding Awards are the premier award of the World Branding Forum, a registered non-profit organization. The awards celebrate the achievements of some of the world’s best brands.
Additional Information: awards.brandingforum.org
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pr@playmobil.de
0911/9666-1436