Everyone is asked: How do you want to live? What is important to you and what is not? The Ö3 youth study becomes the GenZ platform!
Vienna (OTS) – Hitradio Ö3 is launching the Ö3 Youth Study 2024 and will thus become a platform for Generation Z on all Ö3 channels for a whole month: How does the country’s young generation see their lives, what do they feel, what burdens them, where do they feel left alone , what is important to her, what is not, what makes her confident, what does she demand, what does she want to contribute? Participation is possible from April 15th to May 12th, after which the results will be presented.
The heart of the project are questions across all areas of life in an interactive survey tool on the Ö3 homepage. The interim results are continuously visible in real time and presented for discussion in all Ö3 channels. It’s about education, the world of work, love, sex, family, friends, leisure time, consumption, mobility, money, the environment, health, gender, diversity, politics, social participation, etc. The answers provide insights into the self-image of the country’s young generation – and their view of their lives and society in 2024.
“The Ö3 youth study and the lively participation in recent years reflects a strong connection between Ö3 and the young generation and confirms that Ö3 is not just a radio station, but an important part of the lives of many young people, with all their interests, needs and perspectives. Today we are starting a new round and will use the results to produce content that will interest, inspire and accompany our young listeners,” said Ö3 station manager Michael Pauser.
The project is supported by ORF Public Value, scientifically supported and ultimately evaluated by the social research institute FORESIGHT.
The Ö3 youth study is carried out every spring. A pool of basic questions enables long-term comparisons of attitudes and values. In addition, year after year, questions are asked about current topics that directly and directly bring the perspective of the young generation into the social discussion.
The Ö3 youth study as a multimedia ORF project
The Ö3 youth study becomes a topic in all ORF media: the questions are presented for a whole month, the interim results are examined and then the results are put up for discussion. In this way, the Ö3 youth study becomes a multimedia ORF project for Generation Z with significance for the entire country.
The Ö3 youth study 2024
How do you want to live? What is important to you and what is not?
Say what you think – and all of Austria will listen!
The questions – on the Ö3 homepage: https://oe3.orf.at/
Questions & Contact:
Hitradio Ö3 public relations
Petra Kulis-Jesenko
01/87878 19120
petra. backdrop@orf.at