This media manager talk is about the potential opportunities that out of home events also offer SMEs and why they will be of great importance for future advertising strategies
Vienna (OTS) – In this Media manager talk between Andreas MartinManaging Director of Porsche Media & Creative and Otto Koller, co-publisher of the MedienManager Platform, address the question: What can SMEs learn from major advertisers and mega-information events, such as the Vienna Electric Days?
Andreas Martin and his PMC team are, among other things, the organizer of dazzling, highly creative and three-dimensional digital out of home events. The organization’s top events include the Vienna Ice Dream, the digital out-of-home campaigns around the Museum Quarter and the Leopold Museum and the mega success of Austria’s largest event for electric transportation, the Vienna Electric Days. On March 7th, Porsche Austria and the team of its in-house agency PMC-Porsche Media & Creative were awarded the ADGAR as Print Advertiser of the Year 2023.
Other articles in this release:
AI is revolutionizing the industry
The KESCH Event and Brand Experience Trend Report 2024
Since 2017, Thomas Kenyeri, founder of KESCH, together with his team, fascinating developments in various industries in his trend report. This report has now established itself as a traditional and sought-after read in the events sector. Now in its sixth edition, the report has undergone an exciting expansion with the integration of the brand experience area. Kenyeri is convinced: “In a world that is constantly changing and where innovation sets the pace, it is essential to keep up with the times.”
In an interview with MedienManager editor Otto Koller, Thomas Kenyeri reports on the most important trends for 2024 and highlights the meaning and necessity of future-oriented developments in event management.
The renowned brand experience company KESCH provides a well-founded look into the near and distant future of the industry with the publication of the annual event trend report. The report is a treasure trove of insights and analysis on the industry’s hottest topics: artificial intelligence, the sustainability of events, the buzz around pop-up events, immersive shopping, and of course – data, data, data. KESCH also highlights crucial aspects such as digital-first strategies, security at events, the phenomenon of super consumer events, networking opportunities and trends in business travel.
Digital transformation in SMEs is that easy
In an ever-changing business world, adaptable and efficient financial systems are more important than ever.
In this Media manager talk between Manuel Holzeran Enterprise Account Executive at Pahawk and the Media Manager Publisher Otto Koller is about “The New Normal” or, simply put, about the question: Why the digitalization of accounting and the introduction of company credit cards make sense.
In an ever-changing business world, adaptable and efficient financial systems are more important than ever. At the heart of this change is the digitalization of financial processes: a new era of efficiency for accounting. Digital technologies make the lives of today’s accountants so much easier. Gone are the days when you had to fight through mountains of paper and when important documents were suddenly impossible to find. The key is to shift from manual to automated processes.
One of the companies offering solutions in this area is Payhawk. Its services enable more efficient management of corporate credit cards and automated accounting that almost does itself. Around 80 percent of all financial processes that previously had to be carried out manually can now be automated in companies.
Questions & Contact:
Otto Koller MBA
Publisher Media Manager
Mobil +43 664 460 11 76
otto.koller@medienmanager.at