Like last year, best May market share since 2019, record 12-29 since 2008
Vienna (OTS) – In May 2024, the ORF broadcasting group achieved a market share of 31.9 percent with, among other things, the ESC, Formula 1 from Monaco and Miami, the ÖFB Cup final, a “universe” about the Dead Mountains and the heavily used reporting on the EU elections a daily reach of 3.387 million viewers, which corresponds to 44.9 percent of the TV population.
With this market share, the ORF achieved its highest value since 2019 in the 12+ target group (ex aequo with May 2023). In the young target group aged 12-29, the ORF once again achieved a record level in May 2024 with a market share of 28.4 percent – this time since 2008.
In May, ORF 1 was able to increase in all target groups in almost all time zones, with the strongest increase overall in the target group 12-29 years old with an increase of 3.8 percentage points, ORF 2 achieved the previous evening (6 p.m. to 8:15 p.m.) in the target group 12-29 years old. 49 years an increase of 1.2 percentage points.
Further key facts for May 2024
ORF 1: 1.667 million viewers (9.1 percent market share), ORF 2:
2.584 million viewers (19.3 percent MA), ORF 1 and ORF 2 total: 28.4 percent MA, ORF station group in the core zone (5 p.m. to 11 p.m.): 38.0 percent MA
The ten top ranges
“Time in the picture 1” (May 21st)
1.241 million viewers, 54 percent market share
“State today” (May 6)
1.150 million viewers, 56 percent market share
„Eurovision Song Contest“ (11. Mai)
1.132 million viewers, 51 percent market share
“The Rosenheim Cops” (May 2)
810,000 viewers, 33 percent market share
“Eurovision Song Contest Semifinals” (May 9)
707,000 viewers, 25 percent market share
“ZIB Special: Assassination attempt on Fico” (May 15)
673,000 viewers, 28 percent market share
“Formula 1 GP of Monaco” (May 26th)
631,000 viewers, 48 percent market share
“At the scene: The most dangerous place in Vienna” (May 2nd)
617,000 viewers, 24 percent market share
“ÖFB Cup final Sturm – Rapid”, 2nd Hz” (May 1st)
616,000 viewers, 37 percent market share
“Time in the picture 2” (May 23)
603,000 viewers, 30 percent market share
May top ratings in ORF 1
— Up to 1.207 million viewers attended the 68th ESC live; 1.132 million viewers watched Kaleen’s performance alone; the market share was 51 percent; The voting achieved a market share of 56 percent for 12+, the decision at 12:15 a.m. still came to 927,000 with a 63 percent market share.
— ESC top for boys: The presentation of the songs achieved 54 percent (12-49) and 76 (12-29) percent market share among the young target groups. 88 percent market share in the decision among twelve to 29 year olds is the highest song contest or Grand Prix D’Eurovision market share ever measured in this target group on ORF; The ESC decision also recorded top scores with 66 percent at 12-49; Over the entire evening, the ESC achieved a 79 percent market share at 12-29 – and thus also a top value.
— A total of 3.028 million viewers (the widest circle of viewers) watched the season of the ORF 1 successful format “The Big Chance” that ended on May 17th under the motto “Let’s sing and dance”: That corresponds to 40 percent the domestic TV population aged 12 and over; The widest audience on the final night was recorded at 1.154 million, which is 15 percent of the 12+ TV population; up to 613,000 didn’t want to miss the finale; In the young viewing group 12-29, market shares of 24 and 38 percent were achieved.
— An average of 631,000 motorsport fans watched the “Grand Prix of Monaco” on ORF 1 on May 26th, and two records were set in terms of market shares: ORF achieved a 48 percent market share in the 12+ target group in Monaco. Top value since 2012, with young fans (12-49 years old) even achieving a best value since 2006 with a market share of 52 percent.
May top values in ORF 2
— The extensive focus on the EU elections on June 9th has so far been seen (especially on ORF 2) by 3.6 million (widest circle of viewers), which corresponds to 48 percent of the domestic TV population.
— “The Rosenheim Cops” achieved a market share of 33 percent on May 2nd, the highest in more than two years.
— Annual record for Franz Hafner’s “Universe: The Tote Mountains – Wonderful World of Life” with a reach of 601,000 and a 23 percent market share on May 21st.
— For the 200th anniversary of Beethoven’s “Ode to Joy”, the ORF offered a TV focus: This, consisting of numerous documentaries and two top-class concerts, reached a wide audience of 1.165 million viewers on ORF 2 and ORF III, which corresponds 15 percent of the domestic TV population aged twelve and over; The new ORF 2 documentary “Beethoven’s Ninth and the Kärntnertortheater – A Musical Crime Thriller” by Barbara Weissenbeck achieved the highest reach on May 9th with a peak of 213,000
— Top value for “Märzengrund”: With a reach of 570,000 and a 24 percent market share, the TV drama based on a true story, co-financed by ORF, achieved the best MA 2024 for a feature film – surpassed only by Thomas Stipsits’ “Greece”.
Mai-Topwerte in ORF III
— The reach ranking is led by “Heimat Österreich: Über die Mühlviertler Alm” (May 15) with 168,000 RW at seven percent MA, followed by “Land der Berge: Almen in Österreich” (May 23) with 153,000 RW at six percent MA and “Country Life: Life in the Passailer Basin” (May 15) with 146,000 RW at also six percent MA.
The ORF video streams were also heavily used in May: According to the online moving image measurement (AGTT/GfK TELETEST census), the live streams and videos on demand in Austria achieved a total of 13.1 million net views (related usage processes). 67.8 million gross views (video starts). The total usage volume was 303 million minutes (preliminary figures). The interest of the online audience was high both in streams that were offered on the platforms ORF-TVthek (until May 22nd) and ORF ON (launching full version on May 22nd) as well as, for example. B. with current videos on news.ORF.at and sports highlights on sport.ORF.at.