Best ORF-1 value since 2015
Vienna (OTS) – In January 2024, the ORF broadcasting group achieved two “country crime thrillers” with a lot of sport such as the ski classics in Kitzbühel and Schladming, the European Handball Championships or the Ski Flying World Championships on the Kulm, the New Year’s Concert, with fiction such as the start of “School of Champions”. and new entertainment formats such as “Clever – the puzzle show” and “Maschek” have a market share of 38.3 percent and a daily reach of 3.860 million viewers, which corresponds to 51.1 percent of the TV population.
With a market share of 14.9 percent, ORF 1 achieved a record high in January since 2015.
Further key facts for January 2024
ORF 1: 2.234 million viewers (14.9 percent market share), ORF 2:
2.997 million viewers (20.1 percent MA), ORF 1 and ORF 2 total: 35.0 percent MA, ORF station group in the core zone (5 p.m. to 11 p.m.): 42.0 percent MA
The ten top ranges
“Time in the picture” (January 7th)
1.627 million viewers, 55 percent market share
“Men’s Giant Slalom Schladming”, 2nd DG (January 23rd)
1.466 million viewers, 46 percent market share
“State today” (January 23)
1.450 million viewers, 58 percent market share
“Men’s Downhill Kitzbühel” (January 20th)
1.255 million viewers, 74 percent market share
“Men’s Slalom Schladming”, 2nd DG (January 24th)
1.174 million viewers, 39 percent market share
“Men’s Slalom Kitzbühel”, 2nd DG (January 21st)
1.174 million viewers, 70 percent market share
“New Year’s Concert” (January 1st)
1.164 million viewers, 57 percent market share
“Men’s Slalom Adelboden”, 2nd DG (January 7th)
957,000 viewers, 56 percent market share
“Men’s departure from Wengen” (January 13th)
909,000 viewers, 65 percent market share
“Ski jumping Bischofshofen”, 2nd DG (January 6th)
904,000 viewers, 45 percent market share
January top ratings on ORF 1
— Up to 615,000 spectators were there on January 22nd when ten talents were accepted into the “School of Champions” and thus came a big step closer to their big dream. Since then, an average of 507,000 people have wanted to see the January Don’t miss the start of the first TV season with an average of 24 and 26 percent in the young target groups; “School of Champions” is particularly strong in subsequent use, with 576,000 and 571,000 RW for the opening episodes.
— Speaking of fiction: two “country crime novels” were on the program in January, “The Silence of the Donkeys” with Karl Markovics was watched by an average of 750,000 Austrocrime fans with a 25 percent market share, and “Dark Water” on January 30th was watched by up to 634,000 22 percent market share.
— Winter fairy tale at the European Handball Championship: A total of 2.759 million fans, which is 37 percent of the local TV population aged twelve and over, watched the Austrian games on ORF; With up to 751,000 viewers and an average of 588,000, the Austria – Germany game on January 20th was the most watched handball game on ORF ever.
— From now on, the dubbing satirists “Maschek” alias Peter Hörmanseder and Robert Schwanz are also successful with their own show of the same name on ORF 1: The start of the monthly format, which is designed to consist of eight episodes and a best-of edition, was planned to start on December 26th Don’t miss up to 453,000 viewers in January; On average, 436,000 immersed themselves in the Maschek world, the E12+ market share was 19 percent – as well as in the young target groups 12-49 and 12-29.
— Up to 402,000 viewers didn’t want to miss the first episode of “CLEVER – the puzzle show” on January 5th. On average (preliminarily weighted) there were 325,000 participants in January, with 13 or 13 and 16 percent MA in the young target groups.
— A total of 1.927 million (widest circle of viewers), which is 26 percent of the local TV population aged 12 and over, watched the Ski Flying World Championships live from January 25th to 28th: the team jumping on January 28th achieved the top value up to 833,000 and an average of 762,000 viewers with a 51 percent market share and 48 and 77 percent in the young target groups.
— A total of 3.920 million sports fans were there live at the Hahnenkamm weekend via ORF 1 (widest circle of viewers), which is 52 percent of the local TV population aged twelve and over: the top value was achieved by the departure on January 20th with up to 1.401 million and an average of 1.255 million ski fans with a 74 percent market share (70 and 83 percent in the young target groups) – 74 percent market share is the best since 2013.
— Up to 1.704 million ski fans saw the decision in the second round of the giant slalom in Schladming, an average of 1.466 million tuned in live on January 24th with a 46 percent market share (46 and 57 percent in the young target groups) via ORF 1, that is Record for the entire 2023/24 ski season.
— Up to 732,000 people were enthusiastic about “Hermann Maier’s Star Challenge 2024” on January 15th with a 20 percent market share. With an increase in reach from an average of 585,000 to 616,000, follow-up use was particularly strong here too.
January top ratings on ORF 2
— The Vienna Philharmonic’s New Year’s Concert on January 1, 2024 once again reached an audience of millions with the traditional ORF live broadcast from the Golden Hall of the Vienna Music Association:
In Austria alone, up to 1.226 million viewers watched the cultural event, conducted for the second time by star German conductor Christian Thielemann, on ORF 2; On average, 1.164 million people enjoyed the (higher reach) second part of the concert, with a market share of 57 percent.
— On January 4th there was “Sweet Gift” for Michael Fitz, Fanny Krausz, Erwin Steinhauer and up to 858,000 viewers at the “The Dead of Salzburg” anniversary case; The market share for the tenth film in the series was 28 percent; on January 2nd, Alina Fritsch and Matthias Koeberlin were “Breathless” together with up to 640,000 viewers; In the 18th edition of “Die Toten vom Bodensee” the market share reached 20 percent.
— An average of 357,000 people did not miss the launch of the new ORF correspondent magazine “WeltWeit” on January 12th, with 14 percent MA.
— Forever young: The return of the “Bergdoktor” on January 3rd for the 17th season was seen by an average of up to 713,000 (January 10th) at 23 percent MA.
January top values in ORF III
— The first season of “Austria – The Whole Story” ended extremely successfully, with a reach of 219,000 and a 7 percent market share on January 3rd, the episode “The Golden Apple” topped the ORF III ranking in January, followed by “The Patient Zero” on January 2nd and 214,000 RW with also 7 percent MA and “The Witch Trial” on January 2nd with 212,000 RW with again 7 percent MA.
Record streaming usage
At the beginning of the year, the ORF video streams recorded record usage: According to the online moving image measurement (AGTT/GfK TELETEST census), the total usage volume for live streams and videos-on-demand in Austria in January 2024 was 545 million minutes. This means a new high. Very high values were also measured for net views (related usage processes) and gross views (video starts) at 17.1 million and 108 million respectively (preliminary figures). The longer delivery times for videos on the ORF TVthek and the new ORF ON platform since January, the significant expansion of video content on news.ORF.at and sport.ORF.at, as well as intensively used fictional offerings and sports highlights (Kitzbühel, Schladming, European Handball Championships) have contributed to this strong use. The most used live stream in January was the second round of the night slalom in Schladming on January 24th with an average reach of 63,000.